New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Archive: October 2010

    2011 Prom Trend Alert: Short-to-Long Skirts & Trains
    Tuesday October 26, 2010 1 Comment

    The 2011 prom season is almost here!  It’s time to start shop, shop, shopping to find the perfect dress that’s really going to make your night memorable.  This year’s gowns are bold, sassy, and full of vibrant colors and trend-setting styles.  One unique look in this year’s collections is the standout short-to-long skirt, train, or convertible style gown.

    This look has it all.  You can show off great legs with a short skirt in the front while keeping the celebration on-point elegant and dignified, too.  Feel free to get dramatic on the dance floor with that swishy train.  The convertible styles give the option to shed the train right after the grand march, so you can kick up your heels as soon as the first song starts.  This style is powerful, fun, and sure to be a show-stopper for girls bold and brave enough to give it a whirl.

    Wearing this type of style is easier than you’d think.  Being short in front and long in back makes it comfortable and easy to walk and dance in.  Anytime you wear a train you have to exercise a little bit more care then normal to avoid any spilled punch or another hazards.  But just toss the train elegantly over your forearm and strut forward with stylish grace.  Practice at home; it’s fun and a great excuse to wear your prom dress as much as possible.

    Some other cool details to consider if you like this look are what you want to achieve with the train.  Many of the dresses have fabulous details like bold rosettes and layered draping, which are dramatic, romantic, and whimsical all at the same time.  Other looks have colorful print undersides made for flipping and flaunting, and some styles are more subdued in solid colors with more of a traditional flowing drape.  With so many options for this super-chic and cool look, what will you pick?

    Vavoom Hi-Lo Prom Dress with Rosettes

    Ruffle Wild Prom Gown with Jewels 

    One Shoulder Technicolor Gown with Train

    Let’s Tango Hi-Lo Prom Dress 

    Strapless Wild Underside Prom Gown


    Dress and Tell Contest
    Sunday October 17, 2010 No comments yet
    Last Friday, we launched our very first contest here at New York Dress.  It’s called Dress and Tell, and it’s part of an ongoing initiative to reward our customers for shopping with us.  Any customer who has purchased a dress from is eligible to enter.  Customers have 60 days from when they receive their dress to enter, so if you’ve preordered or special ordered a gown, you won’t have to rush to get your entry in.  If you have any problems entering, please just contact us.  (Some additional rules and restrictions may apply.  Please see the official rules.) 

    It’s easy to enter.  All you have to do is submit a photo of yourself in your recent purchase.  You’ll have to include the order number with your entry, so make sure to hold onto your order confirmation email.  You can use the online entry form  or submit your photos via mail to: 
    Atten: Dress & Tell 
    232 W. 37th Street 
    Manhattan, NY  10018

    Every month, we’ll randomly select one entrant to receive a $200 credit towards her next purchase at  Winners will be notified via email.  Will it be you? There is no limit to the amount of entries any one person can have, but all entries must have a valid order number.  Every dress counts, too, so if your last order contained three dresses, you can submit an entry for every dress. 

    We think our customers at are super fabulous, so another big part of Dress and Tell is showing off that style to the world.  Your Dress and Tell photo may just end up on our blog, Facebook page, Twitter stream, or even as an alternate product shot.  Our customers wear the dresses better than anyone else, and celebrating your beauty, elegance, and style is part of our commitment to providing the best customer service and experience an online boutique can offer.

    Thank you, in advance, for participating.  We can’t wait to see your photos and reward you for being so fabulous.  Best of luck with your entries!


    Jovani Awards Us for Excellence in eCommerce
    Tuesday October 12, 2010 2 Comments

    This past week has been full of happy surprises

    for us here at New York Dress.  It's Homecoming season, and our customers are busy ordering dresses.  We're also just beginning to see the upcoming lines for this year's prom 2011season, and we can't wait until these dresses are ready for purchase.  Amidst all this hustle and bustle, we had one of the best surprises ever.  Jovani, a longtime business partner of ours, awarded us with the "Excellence in eCommerce Award."

    jovani award

    Jovani awarded us with this plaque because of our commitment to providing excellent customer service through our online store.  We were very happy to receive this award and look forward to continuing the longstanding relationship we've had with Jovani and providing the highest quality service and merchandise to our customers.

    We feel very grateful for this kind of recognition like this from a top designer.  The manufacturing and sales of faux-designer products is becoming an epidemic in the realm of online retailing, and too many customers are being victimized.  New York Dress remains deeply committed to selling only high-quality, original merchandise from each designer that we carry.  

    Thanks for reading and shopping, and please check out our Jovani dresses, recently updated with the latest designs.


    Purple Power
    Tuesday October 05, 2010 No comments yet
    From plum to eggplant to the truest violet, Fall 2010 is devoted to purple in all its gorgeous shades.  It's a powerful color full of mood and presence that complements the season with the just right amount of drama.  We've rounded up a few of our newest dresses in various shades of purple to help you round out your wardrobe with a pop of color.

    Links to collage dresses (from left to right):

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