New York Dress - Designer Prom, Evening, and Cocktail Dresses
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Archive: March 2012


Golden Ticket Winner: Haley 3.31.12
Saturday March 31, 2012 No comments yet

Congratulations on winning your NYD dress Haley!  

You look beautiful in it!

Golden Ticket Winner

Fabulous ruffles take center stage on this gorgeously designed Alyce 6698 Prom strapless dress! Baby ruffles run along its fitted top, which features a unique neckline. Soft, luxurious ruching runs asymmetrical along the midsection. Layers of airy, flared ruffles pour down from the dropped waistline and billow to the floor. A side slit adds extra allure.



View Dress: Alyce 6698.



Read more about the contest: Golden Ticket.



 

Orange Code
Friday March 30, 2012 No comments yet




Spring Trend: Orange Code


When we found out that orange was making a huge splash this Spring, we knew it’d leave a few of you out there, sweating. We know you might have had visions of elementary school traffic cones or crayon orange. Scratch that palette lady. This Spring’s oranges aren’t complicated at all. They’re ready to wear and ready to love. The color will have people turning their heads, of course, but the way you wear it will have people giving you second looks. As the famous phrase goes, “do one thing that scares you every day.” If d’orange is scary to you, we say take the plunge. What better way than a dress? Our Jovani 171174. is a beautiful strapless evening gown with a gorgeously embellished sweetheart neckline. Bright orange and faux diamond embellishments run down the front of the dress, leading to the mermaid cut skirt.

celebrity style



If you're not a fan of long dresses, slip into Jovani 4729. This short and sassy single sleeve cocktail dress comes in a bright and cheery orange and features a side starburst embellishment. Don't be nervous about orange, be cheerful. The key is for the shade of orange to be complimentary to your skin tone.


celebrity style


Everyone has orange fever as it’s shown up on runways from Rebecca Minkoff to Maxine Simoens, so jump on board. 

    




 

Get the Look: Accesories Photo Shoot
Friday March 30, 2012 No comments yet


Get the look: Accessories photo shoot


We hope our “Remixing the Stone” accessories photo shoot inspired you to step outside your style box and bring some sparkle into your life. Now, we’re bringing you the makeup looks that we used on the photo shoot. We’re breaking them down so you can recreate them.

Skin
For Casey, Jonah created a perfectly matte finish with Chanel Vitalumiere Aqua foundation and Bobby Brown Creamy Concealer. Using these products will provide light coverage for perfect normal skin.
To highlight her skin, he used Yves Saint Laurent Touche Eclat. To contour Casey’s skin and give her a sun kissed look, Jonah used Soleil Tan De Chanel Bronzer. Nars’ Orgasm blush adds a perfect natural flush.

Eyes
To bring out her eyes, Jonah swept Mac Eye Kohl in Powersurge, (a soft golden brown) as the base. Afterwards, he swept Mac Satin Eye Shadow in Brun through the crease’s outer corer, top and bottom. Mac Velvet Eye Shadow in Smut was applied to darken the top lash line, outer corner and bottom. Mac Fluid Line in Blacktrack was used to create a 50’s cat eye.
To open up her eyes, Jonah applied a coat of DiorShow Iconic Mascara in Noir. Mac #6 lashes were added on for a full on glamorous look. To create a strong and structured brow, Jonah used Shu Eumura Hard Pencil in Seal Brown.

Lips
Jonah lined her lips with Mac Liner in Subculture and swept Estee Lauder’s Pure Color Crystal Lipstick in Crystal Baby.

Skin
For Nashlly, Jonah created an entirely different look. Jonah applied Mac Studio Fix Powder Plus and Makeup Forever HD Invisible Cover. To highlight her skin, he applied Mac cream color base in Pearl. To create contour, Jonah applied Mac Powder Blush in Harmony and Dior Rosy Glow Blush in Petal to add a flush of color.

Eyes
To create a clean base, Jonah started off an iridescent copper with Nars Soft Touch Shadow Pencil in Skorpious. Next, he applied Mac Satin Eyeshadow in Grain on the crease.
Use Mac Satin Eyeshadow in Club to darken the crease and lower lash line. Mac Frost Eyeshadow in Satin Taupe was applied through the outer corner for and iridescence. Mac Power Kohl in Feline was smudged through the lashline. Apply a single coat of Diorshow Iconic Mascara in Noir on the lashes, let them dry and attach a pair of Mac #2 Lashes. Mac Cream colour base in Pearl is used to highlight the eye. For brows, use Makeup Forever Eyebrow Pencil in #5 Brown Black.

Lips
For the lips, Jonah applied Chanel Rouge Coco Shine in #41 Canotier. Mac Cremesheen Glass in Japanese Spring.





 

Golden Ticket Winner: Susie 3.30.12
Friday March 30, 2012 No comments yet

Congratulations on winning your NYD dress Susie!  

You look beautiful in it!

Golden Ticket Winner

Susie wrote:

"Awesome dress for a night to always remember PROM 2012!!! Best part of it all I won it!!!!"



View Dress: Sherri Hill 8300.



Read more about the contest: Golden Ticket.



 

American Cheerleader and NYD!
Thursday March 29, 2012 1 Comment

American Cheerleader Magazine Highlights NYD Dresses!

Fashion Editorial

American Cheerleader Magazine

The Dress: Jasz Couture 4403.



American Cheerleader Magazine

The Dress: Allure A408.



American Cheerleader Magazine



American Cheerleader Magazine

The Dress: Sherri Hill 3804.


New York Dress recently received some love from American Cheerleader Magazine in their latest issue. Their Alice in Wonderland inspired Prom spread featured several stunning dresses from our Allure, Interlude and Sherri Hill collections. AC added some whimsical hair, makeup and accessories and took our dresses in a completely different direction. If you're looking to be inspired this Prom season, take a cue from New York Dress!







 

Golden Ticket Winner: Carmen 3.29.12
Thursday March 29, 2012 No comments yet

Congratulations on winning your NYD dress Carmin!  

You look beautiful in it!

Golden Ticket Winner

Carmin wrote:

"I love my dress. It is absolutely gorgeous and exactly what I wanted. On top of that, I was so surprised that I won the golden ticket! That day, I felt like a very lucky girl. I am so grateful and happy with my dress and I cannot wait to show it off at prom! I know for sure I'll be wearing one of the most beautiful dresses that night."



View Dress: Terani JP601.



Read more about the contest: Golden Ticket.



 

Golden Ticket Winner: Kat 3.28.12
Wednesday March 28, 2012 No comments yet

Congratulations on winning your NYD dress Kat!  

You look beautiful in it!

Golden Ticket Winner

Kat wrote:

"My name is Kat and I received a golden ticket in my package! I was so happy to see that I had received my amazing dress, shoes and bag all for free! I am so excited to wear it to my prom this year and I know that I will stand out! I love the sequins and the slit in the leg are great. Thank you New York Dress, its going to be a great night!"



View Dress: La Femme 16546. View Bag: Jessica McClintock V45097B. View Shoes: Dyeables BRYCE.



Read more about the contest: Golden Ticket.



 

Wear It Again
Wednesday March 28, 2012 No comments yet




Wear It Again


Dress image



Attention future bridesmaids; long gone are the days of the bridesmaid dress curse. You know, when you’re stuck with a dress you know you’ll never wear after the wedding. We’re looking to change that by handing back the control to you. So after months, maybe even weeks of scrutiny and endless searching, the bride has chosen bridesmaid’s dresses. Our wear it again series will show you how to pull off different looks from one dress. We’ll provide you with ideas on how to be the perfect mix master; blending different accessories, makeup looks and casual pieces to take your bridesmaid dress to new territory. We’re committed to making the magic last beyond the altar. So turn that pout into a cheeky smile and stay tuned for looks that will breathe new life into your bridesmaid dress and prepare to be blown away.



 

Floral Trend: Match Maker
Tuesday March 27, 2012 No comments yet


Floral Trend

celebrity style

Our Match Maker is loving this feminine floral trend. The full skirt creates a romantic feel and the soft colors are a great choice for the upcoming warm months.

Tony Bowls 2351202 $528.00



 

Golden Ticket Winner: Julina 3.27.12
Tuesday March 27, 2012 No comments yet

Congratulations on winning your NYD dress Julina!  

You look beautiful in it!

Golden Ticket Winner

Julina wrote:

"I love the beading on this tangerine dress. It will be a perfect dress to wear to my senior prom. I was shocked to see the golden ticket. It seemed too good to be true! Thank you new York dress for making my senior prom that much better!"



View Dress: Sherri Hill 3802.



Read more about the contest: Golden Ticket.



 

Golden Ticket Winner: Sydney 3.26.12
Monday March 26, 2012 No comments yet

Congratulations on winning your NYD dress Sydney!  

You look beautiful in it!

Golden Ticket Winner

Sydney wrote:

"I was so excited about my free dress and that I found a dress that I really like, without settling. I wanted a short dress because I'm not quite 5' tall and last year the only dress I could find was long. I had to cut about a foot of it off! I also wanted it to be pink and sparkly!! I had tons of compliments on the photo, as well as many wanting to know who your company was. I'm a senior in high school, love babysitting and am very close with family and friends. Thanks so much!"



View Dress: Party Time 6816.



Read more about the contest: Golden Ticket.



 

Spring Trends Matchmaker
Monday March 26, 2012 No comments yet


Spring 2012 Matchmaker Picks


celebrity style


Pastels
One of our obsessions for this Spring? Light washes of pastel colors. These pastels aren’t for the Easter bunny honey, we’re thinking yummy gelato colors like pistachio, lilac, creams and light pinks. Done right, pastels are youthful, fresh and oh so dewy looking. Our first matchmaker pick in this category was a beautiful blush colored V neck column gown with a fitted bodice and a flirty sheer overlay. Our version of the dress is as fresh and flowy. The skirt’s sheer overlay allows is whimsical, but never overdone.

Our second matchmaker pick was a strapless lilac hi-low chiffon dress. The sheer fabrics offset the light wash of lilac beautifully and creating movement throughout the dress. Our version of this dress is the our empire waist Mignon VM538 . Its sheer flowing full skirt is reminiscent of our pick. The beaded waistband will highlight your waist and the plunging back drops jaws to boot.

celebrity style


Florals
It’s Spring and we’re loving the rush of florals on and off the runway. Our picks are as fresh as the tulip filled hills and daffodil lined walkways of Central Park. Don’t fret, babe; there’s a floral pattern fit for every woman. So before you hyperventilate over visions of tacky rose printed pants or infant-like floral prints, take a breather and take a cue. Our runway floral pick was a Badgley Mischka empire waist tropical floral hi-lo dress. We instantly fell for the punch of corals and pink florals , which highlight the hi-low cut of the dress. Our version of the dress is the Jovani 3099 , which is a strapless empire waist floral dress. Intricate beading at the bodice adds just enough sparkle to contrast with the allover floral print. Why do we adore this dress? It’s ability to lengthen your body with its long and flowing skirt.

celebrity style


Brights: Darling, we know you’ve been hiding behind plum and greys all winter long. It’s time to step out of your comfort zone before it accumulates dust and you scare off children. Our suggestion? Highlight your wardrobe with fresh, citrusy brights like limes, bright yellows and oranges. Our runway pick for this trend was the belted neon lime colored V neck dress with a sexy front slit by Oscar de la Renta. This classy silhouette was made youthful by the juicy lime wash and we love it. Our version of the dress is our La Femme 17264 . Our slice of heaven is strapless and features an empire waist. A simple beaded waistband offsets the flowing skirt and adds length to the body.

celebrity style


Pixelation:
Maximize your wardrobe with a pixelation print. A pixelation print is a print that is blown up, showing the smaller, digitized detail. We love the futuristic 3-D feel of pixelation prints. Our runway pick for this trend was the floor length Naeem Khan black and white dress. We’re loving the digitized bold print in this empire waist boho sleeve dress. Our version of this dress is our Niteline 443320. This form fitting gown features a similar black and white polka dot pixelation print and a sweetheart neckline. A black ribbon belt accentuates your waist.

celebrity style


Lace:
There’s no denying the growing popularity of lace. It’s been a favorite on red carpets, runways and the sidewalks of New York. Once thought of as frilly and over-the-top, lace has proved itself as being subtly feminine, flirty and adds an air of innocence to the wearer. Now who can argue with a fabric that puts us in good graces in the fashion world? Our runway pick for this trend is the Valentino white long sleeved retro feminine lace cocktail dress. Our version of the dress is the Jovani 171924. This mini dress features a fitted lace bodice, cap sleeves, a cut-out back and feathered mini skirt. No need to thank us for this charming feature, doll.

celebrity style


Gold:
Gold tone dresses are making their statement this Spring. Rich looking, bronzes, deep blondes and iridescent gold took front and center on the Spring runways. We love the added depth that the rich looking hue adds to your complexion. Our runway pick was the gold toned strapless metallic mini dress by Versace. We love the color’s ability to highlight and add a youthful glow to the skin. Our version of the dress is our La Femme 17517 . This strapless mini dress features a fitted bodice, sweetheart strapless neckline and a lavish allover print.

celebrity style


Whites:
When you think of your Spring wardrobe, think of a clean slate. Color purists had their way this Spring with the presence of crisp whites on the runway. Don’t think you can pull it off? Think again! White is fresh, ethereal and oh so clean looking. Our runway pick for the color was the sheer vintage inspired V neck dress by Band of Outsiders. Our version of the dress was La Femme 14845 . This full length V-neck gown features a watercolor inspired floral print on the bottom which contrasts beautifully with the soft white bodice. Twisted white straps and light beading accentuate the waist.

celebrity style






 

Golden Ticket Winner: Krista 3.25.12
Sunday March 25, 2012 No comments yet

Congratulations on winning your NYD dress Krista!  

You look beautiful in it!

Golden Ticket Winner

Krista wrote:

"This is the most beautiful dress online and when it arrived it even more gorgeous. I look forward to my first prom and am so excited to wear this dress!"



View Dress: Jasz Couture 4538.



Read more about the contest: Golden Ticket.



 

Pastel Trend: Match Maker
Sunday March 25, 2012 No comments yet


Pastel Trend

celebrity style

One of our obsessions this Spring are pastel colors in light washes. Done right, pastels are youthful, fresh and perfect for the change in season.

LM Collection HY0521 $258.00



 

Golden Ticket Winner: Maigan 3.24.12
Saturday March 24, 2012 No comments yet

Congratulations on winning your NYD dress Maigan!  

You look beautiful in it!

Golden Ticket Winner

Maigan wrote:

"I am so excited that I won my dress! I fell in love with this dress the first time I saw it and when it arrived it was even more beautiful than I imagined. The purple is so much fun. I can't wait to wear it to Prom in April."



View Dress: La Femme 17182.



Read more about the contest: Golden Ticket.



 

Mint Trend: Match Maker
Friday March 23, 2012 No comments yet


Mint Trend

celebrity style

One of our obsessions this Spring are pastel colors in light washes. Done right, pastels are youthful, fresh and perfect for the change in season.

Mignon VM538 $478.00



 

Golden Ticket Winner: Sabrina 3.23.12
Friday March 23, 2012 No comments yet

Congratulations on winning your NYD dress Sabrina!  

You look beautiful in it!

Golden Ticket Winner

Sabrina wrote:

"I fell in love with the dress the minute I laid my eyes on it. I'll be wearing it to my prom in May. I'm only a sophomore, so it will be my first prom. I'm so excited! Winning the golden ticket only made me more excited!" 



View Dress: Jovani 3653.



Read more about the contest: Golden Ticket.



 

Golden Ticket Winner: Ashley 3.22.12
Thursday March 22, 2012 No comments yet

Congratulations on winning your NYD dress Ashley!  

You look beautiful in it!

Golden Ticket Winner

Ashley wrote:

"Thank you so much NewYorkDress!! I’ll be wearing this to my Senior prom!"

You can`t help but have an amazing time when you`re decked out in this exuberantly stylish dress! Its short, frilly skirt features layers of fine, whisper-thin material in a bevy of soft, dreamy colors!



View Dress: Party Time 2603.



Read more about the contest: Golden Ticket.



___________________________ Newyorkdress.com is giving away a FREE DRESS everyday! Today's winner is Ashley. Congratulations! Free dress, fashion contest, dress giveaway, designer contest
 

Facebook Style Contest!
Wednesday March 21, 2012 No comments yet
Untitled Document



Our wonderful model Nashly is going to a wedding and she needs your help to choose a complete NYD outfit to wear. The person who picks the winning look will receive $300 NYD dollars!!!!

Enter the contest by adding a complete look to your favorites section, on NewYorkDress.com. Copy your share code and post it to our Facebook wall The winner will be announced March 30th, 2012.

One post per person. We cannot recheck if you have changed items after your first submission.  

Good luck!"



 

Golden Ticket Winner: Robin 3.21.12
Wednesday March 21, 2012 No comments yet

Congratulations on winning your NYD dress Robin!  

You look beautiful in it!

Golden Ticket Winner

Robin wrote:

"I am wearing this dress in a couple of weeks for my senior prom and I can't wait! I looked and looked online for a dress but was never sure about which one to get until I saw this one. Getting the golden ticket in the mail was such a great surprise and made me even more excited about wearing it to prom. The dress was everything I expected and I was so happy with my decision. The golden ticket was such a good deal and I feel so lucky to have been chosen!"



View Dress: Gigi 17607.



Read more about the contest: Golden Ticket.



 

REMIXING THE STONE
Tuesday March 20, 2012 No comments yet

REMIXING THE STONE

NYD Original Accessories Photo Shoot


BROOCHING THE SUBJECT

Photo Shoot Image

9 brooches are better than 1

Accessories for the faint of heart - leave them at the door. Take the plunge in bold accessories, re-imagined. The possibilities are limitless.

The Dress: Crush 11694. $378
Earrings: Jason EA0585, $39
Bracelets: (left arm) WF Collection CT125, $69; (right arm) Boutique RHN1000, $29 per yard
Collar: (broaches) Jason B505, $69; Jason B511, $75; Jason B510 (x2), $45; Sophie 30494 (x2), $25; Jason B508 (x2), $69; Sophie 30525, $29





FRINGE BENEFITS

Photo Shoot Image

30 pairs 60 X the shine

A great pair of earrings can really complete a look. But did you know that 30 pairs of earrings can be a complete look?

Necklace: Boutique RHN1000, $29/yard
Earrings: Jason KKE009A, $39
Bracelets: WF Collection CT125, $69 (sets of 3)
Bodice: (earrings) Sonny AE49R (x8), $25; Jason FE17296 (x10), $29; Jason FE17296A (x10), $29; Sonny E767945 (x2), $39





A NIGHT IN SHINING ARMOR

Photo Shoot Image

800+ sparkling stones

Classic style takes a fashion-forward turn when you pair a simple black dress with a shimmering shield of sparkling stones.

The Dress: Jovani 4512. $750
Necklace: Sonny 1420, $79; Purple Collection 70765, $315
Earrings: Purple Collection 70142, $65
Bracelets: Purple Collection 70142, $65; Jason XB0279, $45; Jason BG441A, $35
Ring: Sophie R1090, $25
Gloves: Jason, $20





A'wristed' Development

Photo Shoot Image

8 Bracelets Lengthen Limbs

Your wrists are symmetrical, but the bracelets on them don't have to be. Dare to mix your metals and gems. And remember, less can be more, but sometimes more is unforgettable.

The Dress: Sherri Hill 1404. $550
Earrings: Purple Collection 74397, $210
Bracelets: (left) Sonny 81400SO, $39; Sonny 81401, $49; (right) Jason B2, $45
Ring: Sophie R1090, $25
Gloves: Jason R301, $29





SEQUIN'tial ORDER

Photo Shoot Image

7 Textures Stacked to Perfection

First impressions last a lifetime, so make yours memorable. Create a major impact by mixing textures and colors.

The Dress: Sherri Hill 1458. $378
Necklace: Jason EA0585
Bracelets: (sets of 3) WF Collection CT125, CT125A, Ct125B, $69; (fuchsia/Ping, Turq/Brown, Clear/Multi)
Ring: Sophie R1090, $25





MOVING AHEAD

Photo Shoot Image

A Thousand Ideas for the Future

Inspired by yesterday. Creating today. Imagine tomorrow.

The Dress: Mignon VM766. $498
Headband: (top and bottom) Sonny B1374 bracelet, $20; (middle) Jason B1334 bracelet, $29
Choker: Jason J103 earrings, $60
Bracelets: Purple Collection 70765
Earring: Jason J544A, $29
Ring: Jason J102







 

Golden Ticket Winner: Jane 3.20.12
Tuesday March 20, 2012 2 Comments

Congratulations on winning your NYD dresses Jane!  

Golden Ticket Winner

Jane wrote:

"Thank you so much NewYorkDress for both of these beautiful dresses! I will be wearing one this weekend to my nieces wedding and the other in two weeks to my son's wedding! This season is going to be full of weddings for me and I can't tell you hopeful winning these two dresses is for me. I'll email you photos from both weddings as soon as I have them! You've definitely made a life long NYD customer out of me!!"



View Dress 1: Rina Di Montella 1313.

View Dress 2: Cameron Blake 210641 .



Read more about the contest: Golden Ticket.



 

Golden Ticket Winner: Abby 3.19.12
Monday March 19, 2012 No comments yet

Congratulations on winning your NYD dress Abby! 

You look beautiful in it!

Golden Ticket Winner

Abby wrote:

"When I chose this dress from your website, I was beyond excited. They day it arrived I fell even more in love with it. I feel like a princess every time I have it on!!"



View Dress: Jovani 159499.



Read more about the contest: Golden Ticket.

 

NYD's exclusive Interview with Scala
Monday March 19, 2012 1 Comment


NYD's exclusive interview with Scala about the Ashley Lauren collection



NYD:
Can you tell us a little bit about Scala and the new Ashley Lauren collection?

SCALA: SCALA by ASHLEY lauren is designed with special attention to every last detail, to accentuate and caress every curve and contour of a woman's body. Using the latest in materials for superior construction, we pride ourselves in providing our customers the look and feel that brings out the very essence of their beauty.

NYD: What made you want to start designing?

SCALA: It was never easy for me to find a dress that was classic and sexy at the same time. Also, I love bling, so to find all three qualities in one dress was even more difficult. That is why I created the line!

NYD: Where do you find inspiration for your design aesthetic?

SCALA: I wanted to create a line that is young, beautiful and playful, yet still affordable. This collection is about creating a sensuous experience and distinctive look and fit that bring a higher level of poise and confidence to a woman, wherever she wears it. We love soft, sexy ruffles and dresses that complement a woman's curves, and of course we love the bling!



NYD:
What are some of your favorite pieces from your new collection?

SCALA: I am loving SA1043. I recently wore it to a fashion event and received so many compliments. SA4004 is sure to get you photographed and SA4007 is great to have in your closet because of its versatility!


NYD:
What do you think women look for in an evening dress?

SCALA: Well, for me it is about fit and construction. I like it when the dress stays up. A good corset is essential for that, so I put extra attention into the construction of the garment and the details of the built-in inner corset. My goal was to give my customer a couture fit and look at an affordable price.

NYD: You mentioned that you travel a lot, do you think that traveling affects your view of your customer?

SCALA: Thanks to my travels, I have come to understand how important it is to have clothing that is universal and can be worn more than once. It is fun to be trendy, but it is smart to be classic. SCALA by ASHLEYlauren fits into any culture and can be worn by any age.

NYD: What trends are you embracing this season?

SCALA: For me it wasn't about the trend so much as it was about making a dress that makes a woman feel like she can take the world on when she’s wearing it. We used lots of sequins and beading, which is trendy now, but we used them with classic silhouettes so these dresses can be worn beyond "this season".

NYD: Can you give us the insider's dish about any up-and-coming collections? (Silhouettes, embellishments, fabrics, colors, etc.)

SCALA: We have been working on the new collection...I will stay true to making dresses that make a woman feel like she can take on the world. But that is all I am saying now!



 

Golden Ticket Winner: Quinn 3.18.12
Sunday March 18, 2012 No comments yet

Congratulations on winning your NYD dress Quinn! 


Golden Ticket Winner

Quinn wrote:

"I would never have thought I’d be so lucky to be a winner of anything. Thank you NewYorkDress.com, you've made my day! I cannot wait to wear this beautiful dress on my special day. I love Tony Bowls' dresses. They are unique!!!"



View Dress: Tony Bowls TBE11174.



Read more about the contest: Golden Ticket.



 

Q&A with Sydney's Closet
Sunday March 18, 2012 4 Comments


Q&A with Sydney's Closet



NYD: Can you tell us a little about your mission to Size Up Glamour?

Sydney’s Closet:
At Sydney’s Closet we’re passionate about empowering teens and women to look and feel glam at any size. Our company started when a Mother wanted to take the tears out of shopping for a plus size Prom dress for her curvy teen-age daughter. So we really get it!  The whole idea behind Sydney’s Closet is to make shopping for a plus size special occasion dress easy and fun. 

NYD: Sydney's Closet designs everything from Black Tie dresses to Cruise ship frocks. Can you tell us a little about your collections?

Sydney’s Closet: Life is full of celebrations!  We design dreamy dresses in just sizes 14 to 40 for all of them:  Prom, Wedding, Formal and Cocktail.  The Today Show calls us the “The Fairy Godmother of plus size Prom dresses”.  That’s because we are the only major Prom designer dedicated exclusively to curvy teens. Our designs are so cool we have skinny girls asking if they come in sizes 2, 4 or 6.  Sorry, Sydney’s Closet features only sizes 14 and up!  Also be sure to check us out in the February issue of The Oprah magazine and the December issue of Seventeen Prom!



We design frocks that rock in styles sure to fit any Prom personality:
Fairy-tale ball gowns for the Prom princess
Curve-hugging red-carpet formals for the Screen Goddess
Short, sassy styles for the Class Flirt.
 
Bridal Collection: 
Brides fall in love with him first then our collection of casual wedding dresses. We design for brides of all ages who say “I Do” at informal, beach, destination, second weddings and renewal of vows.  We love using oh-so feminine fabrics like flowing chiffon and pretty lace to create romantic designs that flatter her curves. (They’re also super comfy and pack easy)!  ?
 
Formal Collection:  
We’re thrilled to dress everyone for the red-carpet moments in their life from the girl next door to celebrities like Gabi Sidibe and Phyllis Smith.  You can R.S.V.P in total confidence to any black-tie - or just plain fancy - invitation wearing any of our elegant evening gowns.  Sydney's Closet designs our long formals in luscious fabrics, fabulous colors and prints with glam touches like sweep trains to make a dramatic entrance – and exit!
 
Cocktail Collection:
We’re toasting the success of our newest collection: chic party dresses to wear when sun goes down. Even if you’re not old enough to drink, these short dresses pump up the fun in bold, beautiful colors. Of course, what would a Cocktail Collection be without everyone’s favorite: the Little Black Dress. We design LBDs with sexy, sophisticated looks and modern details.



NYD: What do you think takes a special occasion dress from pretty to wow?

Sydney's Closet: To get from pretty to wow it's all about fit, flatter and fashion coming together flawlessly:   
  1. The fit must skim not hug your curves.  
  2. The design of the dress must flatter your curves.  Start by knowing your body type and what styles work for your shape.
  3. The fashion must suit your fashion personality. Know the look you love and stick to it. Skip the temptation to wear fads seen on the runways. You’ll regret it!   

NYD: Prom's just around the corner. What styles are your favorites this year?

Sydney's Closet:
We’re loving:
  1. Dazzling look of sequins that shine. So glam!
  2. Yummy sherbet colors like blueberry and pistachio on ball gowns. 
  3. Updated animal prints done in eye-popping colors straight from a wild jungle.  
  4. White Prom dresses for a super fresh and sophisticated look. 
  5. Chunky mirror stones splashed anywhere for a right-now fashion reflection.


NYD: What trends will you be leading with in next year's collections?

Sydney's Closet:
  1. Pleated short dresses in solid and print chiffon: hike up the hem for a super sexy look.
  2. Color blocking: why wear one hue when you can add the graphic drama or two or three!
  3. Sheer genius:  adding bling to illusion netting on the bodice for great glam 



NYD: Who are some of your favorite celebrities on the red carpet and why?


Sydney's Closet:
  1. We love Jennifer Hudson for her super sexy look . She’s so confident showing off her great curves.
  2. We love Jennifer Lopez for being fearless when it comes to experimenting with evening gowns on the red-carpet.  
  3. We love Helen Mirren for her elegance, grace and timeless style. 


NYD: What do you think is the most important thing to consider when picking out a special occasion dress?

Sydney's Closet: Always go with the dress that puts the biggest smile on your face.

NYD: Do you have any style advice for plus-size women?

Sydney's Closet: Don’t hide under shapeless clothing that covers all things.  Play up your figure assets (everyone has them!) and camouflage your figure flaws.  Break out of black.  Highlight your curves wearing colors that compliment your skin tone and hair. 

Learn your body type and stick with styles that flatter your figure. Forget about size. Focus on fit.



 

Golden Ticket Winner: Chelsie 3.17.12
Saturday March 17, 2012 No comments yet

Congratulations on winning your NYD dress Chelsie! 

You look beautiful in it!

Golden Ticket Winner

Chelsie wrote:

"I felt like the luckiest girl around! None of my friends couldn't believe l got my dress for free. Thank you New York Dress! You have made my prom!"



View Dress: Tony Bowls 112540.



Read more about the contest: Golden Ticket.



 

Blake Lively and Lara Designs
Friday March 16, 2012 No comments yet


Blake Lively and Lara Designs  

celebrity style

Blake Lively looks gorgeous in this Marchesa fluffy dress. Our Match Makers answer to this look is this romance-inspiring cocktail dress by

Lara 41023



 

Golden Ticket Winner: Kristyn 3.16.12
Friday March 16, 2012 1 Comment

Congratulations on winning your NYD dress Kristyn! 

You look beautiful in it!

Golden Ticket Winner

Kristyn wrote:

"I would like to say thank you from the bottom of my heart. I have had this dress picked out for about a year now and it is amazing that I get to wear it to my final high school dance. This is my dream dress and I cannot wait to make memories in it."



View Dress: La Femme 17909.



Read more about the contest: Golden Ticket.



 

Golden Ticket Winner: Linnea 3.15.12
Thursday March 15, 2012 No comments yet

Congratulations on winning your NYD dress Linnea! 

You look beautiful in it!

Golden Ticket Winner

Linnea wrote:

"I'll be wearing this Terani dress to my prom in a couple months! Thanks so much, it was so wonderful to find a dress i loved so much and then even better once i found out about the ticket! At first I wasn't really sure about buying a dress online, but now I'm really glad i did! Thanks so much!!!"



View Dress: Terani P613.



Read more about the contest: Golden Ticket.



 

Jennifer Lawrence Meet Nicole Bakti
Wednesday March 14, 2012 No comments yet


Jennifer Lawrence Meet Nicole Bakti  

celebrity style

'The Hunger Games' movie World Premiere has left us craving more fashion photos of Jennifer Lawrence, in this amazing gold dress! Our Match Maker helped feed this craving by creating this style match, using NYD's designer

Nicole Bakti, style: ALIS . $850.00



 

Behind the scenes: Nashlly and Willem Dafoe
Wednesday March 14, 2012 No comments yet

Nashlly interviews Willem Dafoe in NYD Style!




The Winning Look
Congratulations to our Facebook fan winner Lauren, who picked the looking NYD look for Nashly to wear!  

the winning look


Lauren wrote:
"I wanted to go for something that would shine on camera, yet not be too over the top. Hope you like it Nashly!"

The dress: Scala 47287
The shoes: Allure SHIMMER
The earrings: Jason J404
The bracelet: Jason J1200




Getting Ready at NYD!
Behind the Scenes:  

behind the scenes photo
Nashlly and our stylist Jonah.

behind the scenes photo
Make-up!

behind the scenes photo
Work should be fun… and it is!

behind the scenes photo
The dress waiting on our Mannequin Lola.

behind the scenes photo
The final look!


The Interview!






 

Golden Ticket Winner of the Day: Jessica!
Wednesday March 14, 2012 1 Comment

Congratulations on winning your NYD dress, Jessica! 

You look beautiful in it!

Golden Ticket Winner

Jessica wrote:

"I wasn't aware of the Golden Ticket when I purchased the dress so you can imagine my surprise when I opened the box and found it. It was one of the most amazing things anyone could have done for me. Words can't even explain what it meant to me and my family! I love the dress and I can't wait to wear it to my senior prom. It will definitely be one special night! Thank you again New York Dress for your amazing generosity!! "



View Dress: Jovani 9566.



Read more about the contest: Golden Ticket.



 

Shine on Nicole Richie!
Tuesday March 13, 2012 No comments yet


Shine on Nicole Richie!  

Style Contest

Our Match Maker saw this magazine cover and was inspired to style a similar look.

The match: Sherri Hill 2900 . $850.00



 

Dress Nashlly for her interview with Willem Dafoe
Tuesday March 13, 2012 No comments yet


FACEBOOK CONTEST!  

going on now!  

Kristen Bell's style





Our wonderful model Nashly is interviewing Willem Dafoe (actor from Spiderman, Finding Nemo, Boondock Saints, The English Patient…) tomorrow night! Even better news… one of you will help pick what NewYorkDress.com style Nashly wears. The winner receives $300 NYD dollars!!!!

Simply create a look by adding items to your "favorites" on NewYorkDress.com. Post your share link underneath one of our contest posts (a video explanation will be posted shortly). Nashly will pick her favorite look tomorrow at 5pm!

One post per person. We cannot recheck if you have changed items after your first submission.


 

Golden Ticket Winner of the Day: Zoe!
Tuesday March 13, 2012 No comments yet

Congratulations on winning your NYD dress, Zoe! 

You look beautiful in it!

Golden Ticket Winner

Zoe wrote:

"I had been searching for a prom dress for a few months, and never had any luck until I saw the Terani dress. This dress was perfect for prom and the price was good as well. I was excited to get the dress, but I had no idea it was going to get better. When I heard that I had received a Golden Ticket, I was skeptical because it was such a unbelievable deal. When I found out it was true, I was ecstatic. I rushed to complete the listed tasks on the ticket. Then, when I received an Email saying New York Dress was paying me back for the dress, I was speechless. I have never heard of a company doing this, its GREAT! I will definitely order from New York Dress again in the future."



View Dress: Terani 95220P.



Read more about the contest: Golden Ticket.



 

NYD's Match Maker loves Kristen Bell's style
Monday March 12, 2012 No comments yet


Our Match Maker loves Kristen Bell's style… 

but then again, who doesn't? 

Kristen Bell's style

Lara 31020 . $418.00



 

Golden Ticket Winner of the Day: Morgan!
Monday March 12, 2012 No comments yet

Congratulations on winning your NYD dress, Morgan! 

You look beautiful in it!

Golden Ticket Winner

Morgan wrote:

“I was so excited to win this dress! I have never won anything more than a 16oz bottle of pepsi! Lol I wore this to my prom and it was AWSOME! Love NewYorkDress!"



View Dress: Jovani 17405.



Read more about the contest: Golden Ticket.



 

Pretty in Pastels: Elle Fanning
Saturday March 10, 2012 No comments yet


Get Pretty in Pastels 

with Elle Fanning and Lara Designs  

Kristen Bell's style

Lara 41022 . $298.00



 

Behind the Scenes: NYC Street Shoot
Friday March 09, 2012 1 Comment



Photos below are from our latests video shoot.
The video will premiere at the end of the month! 

behind the scenes photo
Stone street, NYC. The dress: Tony Bowls 112501


behind the scenes photo
8th St, NYC: Nashly and her body guards… or her stylist and photographer? We'll let you decide =) 


behind the scenes photo
Battery park, NYC. The dress: La Femme 16977


behind the scenes photo
Brooklyn Bridge, NYC. Our photographer helping Nashly walk across the wooden planks of the Brooklyn Bridge in her oh so high heels. The dress: Issue NY DF143


behind the scenes photo
Brooklyn Bridge, NYC. Nashly warming up in her New York Giants snuggie! 


behind the scenes photo
Brooklyn Bridge, NYC. Scouting locations. 


behind the scenes photo
Wall St, NYC. Nashly turns Wall st into a fashion runway. The dress: La Femme 16802


behind the scenes photo
Wall St, NYC. 


behind the scenes photo
Mid-town, NYC. Break… get your "go go juice on!" (aka Red Bull). The dress: Tony Bowls 112559


behind the scenes photo
Nashly relaxing between shots. The dress: Allure Evening A308S


behind the scenes photo
Check out the crowd that started forming around Nashly as we tried to shoot. This happened EVERYWHERE we took her!!!! 


behind the scenes photo
Location shot map of NYC. 


behind the scenes photo
Location shot map of NYC. 


behind the scenes photo
Location shot map of NYC. 



 

Golden Ticket Winner of the Day: Gabby!
Friday March 09, 2012 No comments yet

Congratulations on winning your NYD dress, Gabby! 

You look beautiful in it!

Golden Ticket Winner

Gabby wrote:

"Thank you so much for the free dress, shoes and cocktail ring! I LOVE them! I'll be wearing the look next week to a friends birthday party. We are all getting dressed up and taking a limo out and about in Miami. Very excited. Honestly, I've never had such a great shopping experience (especially online) as I had with your company. Finding the Golden Ticket was icing on the cake. I'll be putting the money from this gift towards making my friend's birthday night extra special. Cocktails all around… to say the least =)! Keep paying it forward NYD. Thank you!"



View Dress: Night Moves by Allure 6410.

View Shoes: Benjamin Walk TAHITI.

View Cocktail: Sophie R1090.



Read more about the contest: Golden Ticket.



 

Styling the Harrison Morgan Photoshoot
Friday March 09, 2012 No comments yet



We recently started carrying a great line of shrugs by Harrison Morgan. When it came to styling these pieces for our photo-shoot last week, we 'shrugged' =). As always, our stylist Jonah came to the rescue. "We need a dress that will complement these shrugs, without overpowering their appeal. We need a dress that is chic, elegant, timeless and above all else, simple", he explained.

He walked straight over to our Alfred Sung collection and pulled out a gorgeous, vibrant dandelion colored, vintage inspired dress. "No", he said, reassuring us that "she will not look like a bumblebee" (his convictions are strong). Of course, he was right and both looked fantastic on our model Nashly.

The styling was not finished here. Now it was time to think jewelry, hair and makeup. Jonah reminded us of this by pairing the dress and shrug with simple rhinestone hoop earrings and a cluster ring. He stayed away from bracelets to avoid taking attention away from the sleeves. "No necklaces" he said. "They will detract from the interesting neckline". The makeup was kept simple: light foundation, eye liner, lip gloss and mascara. Nashlly's hair was then pulled up and teased it a bit to create a 50's inspired full pony. "Fabulous!" is the word that came to mind when we saw the completed look.

As with every shoot we do together, we made sure to take one shot that captured Nashlly and Jonah having fun and showing off their great personalities (see below).



To check out these wonderfully elegant shrugs, visit our accessories section!


 

Golden Ticket Winner of the Day: Wen!
Friday March 09, 2012 No comments yet

Congratulations on winning your NYD dress, Wen

 You look beautiful in it! 

Golden Ticket Winner

Wen wrote:

"I’ll be going to a formal in a few days and I’m super excited about it. Quite a few of my friends shop on NYD and recommended it to me. I don’t usually wear styles that stand out, but for this I wanted to picked something that would surprise my date and friends. I am sure that this dress will do the trick! The dress is so beautiful in person!!! I don’t think the photos does it justice. I'm also think that this is my first time winning something. That’s why I freaked out when I saw a Golden Ticket!!! YOU GUYS ROCK!!! =)"



View Dress: Tony Bowls TS11267.

Read more about the contest: Golden Ticket.



 

Match Maker: Alice + Olive at Paris Fashion Week!
Thursday March 08, 2012 No comments yet


Our Match Maker continues to pay close attention to Paris' Fashion Week and this time he brings you styles from the Alice + Olivia show!  Tres chic!  

Alice + Olivia

Our Match: Tony Bowls 112746. $458.00

Our Match: Tadashi DR260LX $478.00

Our Match: Tadashi MK85851L. $518.00


 

Golden Ticket Winner of the Day: Madeline!
Thursday March 08, 2012 No comments yet

Congratulations on winning your NYD dress, Madeline

 You look beautiful in it! 

Golden Ticket Winner

Jenna wrote:

"I'll be wearing this beautiful gown from New York Dress, to an upcoming pageant related appearance!  I fell in love with the color of the dress (periwinkle) and also the elegant cut of the dress.  

Thanks for this awesome opportunity!"



View Dress: La Femme 17162.

Read more about the contest: Golden Ticket.



 

Behind The Scenes Video with NewYorkDress!
Thursday March 08, 2012 No comments yet


NewYorkDress.com just shot some new pieces from the 2012 jewelry collectio. Check out the behind the scenes video of the team in action! 


Special thanks to our models Nashlly and Casie!


 

Golden Ticket Winner of the Day: Danika!
Tuesday March 06, 2012 No comments yet

Congratulations on winning your NYD dress, Danika

 Your niece is going to love it! 

Golden Ticket Winner

Jenna wrote:

"First of all, I’d like to say thank you from the bottom of my heart!  My niece is turning 15 soon and I wanted to surprise her with the party dress that she's been wanting. I made up a story to get her to help me browse for dresses without suspecting.  She fell in love with so many but went nuts over the Terani dress in pink. She is going to be ECSTATIC once she knows that it's hers! I had no idea this contest was going on, much less that I would turn out to be a winner but I am happy because now this money can go towards her shoes, accessories and maybe a few other special details for her party!!! You’ve made an aunt and niece extremely happy NYD!  God bless and thanks again!!!!!



View Dress: Terani P684.

Read more about the contest: Golden Ticket.



 

Behind the scenes with NewYorkDress
Tuesday March 06, 2012 No comments yet

Check out these great behind the scenes photos from our accessories shoot on 3.3.12! 

behind the scenes photo
Our wonderful model Casie having fun between shots! 

behind the scenes photo
Accessories, accessories, accessories! 

behind the scenes photo
Our stylist Jonah builds a sparkling collar our of brooches. 

behind the scenes photo
Our wonderful model Nashly getting strapped in! 

behind the scenes photo
"I'm ready for my close up!" 

behind the scenes photo
It's all about the details. 


behind the scenes photo
Hair change! 

behind the scenes photo
Our model Casie is stunning in every pose! 

behind the scenes photo
"Models give me wings!" 

behind the scenes photo
It's all smiles on the set. 

behind the scenes photo
Timeless! 

behind the scenes photo
Final make-up touches. 

behind the scenes photo
Special thanks to our talented photographer! 



 

Match Maker: Naomi Campbell in V Magazine!
Monday March 05, 2012 No comments yet


Everyone loves Naomi Campbell! She's been a top model for a while and still looks absolutely amazing! Our match maker was inspired by the Tina Turner-style dresses she recently wore in a spread for V Magazine and brings you Jovanin Dress 173024 and Jovani Dress 171924.

Naomi Campbell

Fierce!



 

Golden Ticket Winner of the Day: Jenna!
Monday March 05, 2012 No comments yet

Congratulations on winning your NYD dress, Jenna

 You look beautiful in it! 

Golden Ticket Winner

Jenna wrote:

"My sister had shopped with NewYorkDress.com in the past and suggested I find a dress for our friend's party there.  I'm always skeptical about buying online, but I went for it anyway because she is like "the" fashion shopping queen.  I was amazed at the variety on the site and my heart stopped when I saw the baby blue Tony Bowls dress.  I had to have it :-)  It's so my style!! When I opened the box and saw the Golden Ticket I almost tossed it aside thinking it was some kind of promotion. Luckily, I thought twice and realized I had won the dress!  I took a chance buying online and I was rewarded which feels great!  My sister and I are so excited!  Thank you so much! 



View Dress: Tony Bowls TS11256.

Read more about the contest: Golden Ticket.



 

NewYorkDress.com is now on Instagram!
Monday March 05, 2012 No comments yet



NewYorkDress.com has joined Instagram! 


Instagram

We’ve already started posting tons of behind the scenes images of our photoshoots and will continue to give you sneak peeks into our exclusives! What are you waiting for? Come join us! 

Our Instagram Username is: NEWYORKDRESS



 

Match Maker: American Idol Contestant Baylie Brown in Mignon!
Friday March 02, 2012 No comments yet


Our Match Maker spotted American Idol contestant Baylie Brown wearing a Mignon piece this past Thursday and paired it up with LM Collection Dress 1219.

American Idol Baylie Brown

Aren’t the colors fabulous?! 



 

Golden Ticket Winner of the Day!
Friday March 02, 2012 No comments yet

Congratulations on winning your NYD dress, Lauren

 You look beautiful in it! 

Oscars 2012

Lauren wrote:

""I chose this dress because it is extremely elegant and simple, yet it makes a statement. I love sparkles and this dress has just the right amount.  Also, my boyfriend's favorite color is blue and I wanted a dress that had something special for both of us. Thus, this one is perfect! I cannot wait to wear it to prom this year! Thank you New York Dress for everything -from chatting with me on live chat, to being very efficient - ya'll never disappoint! :) 



View Dress: Terani P281.

Read more about the contest: Golden Ticket.



 

Lauren is Another Lucky Golden Ticket Winner!
Thursday March 01, 2012 No comments yet

Congratulations on winning your NYD dress, Lauren

 You look beautiful in it! 

Oscars 2012

Lauren wrote:

"I got an email a couple days after ordering my dress saying that my dress had a golden ticket in it and I was super confused. I honestly thought it was a spam email and almost didn't open it! My parents still thought it wasn't true until I cashed the check from you guys (but they're crazy ;))

I get to wear my dress in April for my junior prom. The tradition at my school is that only juniors get to wear big ball gowns for prom, and to me, all of the girls wear practically the same dress, just in different colors. Its a big deal to have one that stands out and looks great, so I chose this one. I wanted something unique, traditional yet modern.  I wanted something that I couldn't get at one of the four dress shops in Central Wisconsin. I liked that the dress has an almost vintage look and is very classy.  I love the detailing on the bust. I'll shoot you guys and email of my actually wearing it for prom in April :) again thanks for everything!”



View Dress: Blush 5138.

Read more about the contest: Golden Ticket.



 

Karimah Wins February Dress and Tell!
Thursday March 01, 2012 1 Comment

Congratulations Karimah!!! 

dress and tell winner

Congratulations Karimah!!! You just won this month's Dress and Tell contest and 500 NewYorkDress dollars! Please let us all know which dress you pick as your prize! Thanks for submitting your beautiful photo to our Dress and Tell contest! 



 

Match Maker: Tamar Braxton Rocks a Sherri Hill Dress!
Thursday March 01, 2012 No comments yet


Look who’s the latest star to get snapped wearing a Sherri Hill number! It’s none other than reality TV star Tamar Braxton, who co-stars with her sisters in “Braxton Family Values”. She is wearing the gorgeous Sherri Hill 2900 dress in silver and looks absolutely stunning! We love this dress!

Sherri Hill



 
 
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