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Chloe Attitudes

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Posted on June 14 2012

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Chloé Attitudes

Ever wanted to go to Paris? Now, you have another reason and it starts with the letter “C.” Chloé is celebrating its 60th anniversary this year and from to be quite honest, the fashion house doesn’t seem to have aged a bit, what with its eternal youthful disposition. ‘Attitudes’ is the first exhibition dedicated solely to the brand, showcasing its seven-decade span of dressing the “modern woman.”

The exhibition, which is located in Paris’ Palais de Tokyo, features the top 70 designs from the brand’s nine key designers. Let us remind you that Stella McCartney, Phoebe Philo, and Lagerfeld all took turns at the helm of the fashion powerhouse.

What would a Chloé exhibit be without the angelic swathes of chiffon and a soft lady-like peach? And although Chloé has become synonymous with bohemian chic, Clare Waight Keller reassures that it’s so much more. “The process of researching this anniversary show has been enlightening for me as it contradicted my preconceptions of Chloé’s design history completely,” Keller states. “Whereas I’d imagined something very Bohemian in spirit, in reality, it’s much, much more than that. What we found is quite provocative and powerful. They speak to an independent woman who embraces the challenges of modern life.“

The exhibit will be on display from September 29 to November 18. If you’re unable to make it, let the fact that 16 of the most iconic pieces will be reissued and originals will be displayed at Chloé boutiques next February, (Stella’s pineapple dress and Lagerfeld’s violin dress). Not a bad consolation prize.

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