Lana, oh Lana! The 26 year-old singer and notable fashion muse has just landed her first fashion campaign as the new face of clothing chain H&M. The Video Games hitmaker already signed a contract with Next Model Management earlier this year and now she has booked her first big gig as a celebrity spokesperson. What with her good looks and undeniable charm, it was only a matter of time. According to the New York Post gossip column Page Six, “She’s shooting an H&M campaign in New York.” Del Rey follows in the footsteps of Pamela Anderson, soccer ace David Beckham, British actors Tim Roth and Gary Oldman as well as pop icons Madonna and Kylie Minogue, who have all posed for the international brand.