Prada Real Fantasies S/S 2012 Lookbook

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Prada Real Fantasies S/S 2012 Lookbook

If part of fashion’s purpose is to bring fantasy into reality, then Prada’s retro fabulous lookbook for the S/S 2012 collection pinned the tail on our (fashion) donkey. Lindsey Wixson, Kasia Struss, Fei Fei Sun, Ginta Lapina and Daphne Groeneveld jump out of retro book covers, get tangled in highways and their fierce shoes go autonomous and pose in front of traffic lights. The geniuses behind the visuals are none other than Jereon Koolhaas and Lok Jansen who blended together graphics, photography and handicraft. Their artistic aesthetics was the perfect match to Miuccia’s vision. Want to experience it for yourself? Just shut your eyes and “see”.

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