Jovani 38583 MauveJovani 38583 Mauve

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From Dhs. 3,877.00 AED
Jovani 38523 RoyalJovani 38523 Royal

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From Dhs. 3,989.00 AED
Jovani 38318 PurpleJovani 38318 Purple

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From Dhs. 6,151.00 AED
Jovani 26331 NavyJovani 26331 Navy

Jovani 26331 Dress

From Dhs. 4,470.00 AED
Jovani 26146 PeacockJovani 26146 Peacock

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From Dhs. 3,091.00 AED
Jovani 23178 NavyJovani 23178 Navy

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From Dhs. 3,687.00 AED
Jovani 07946 FuchsiaJovani 07946 Fuchsia
On sale

Jovani 07946 Dress

Dhs. 1,003.00 AED Dhs. 4,660.00 AED
MNM Couture G1619 BlackMNM Couture G1619 Black

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From Dhs. 5,596.00 AED
MNM Couture E0031 FuchsiaMNM Couture E0031 Fuchsia

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From Dhs. 4,474.00 AED
MNM Couture 2719 BlackMNM Couture 2719 Black
On sale

MNM Couture 2719 Dress

Dhs. 3,355.00 AED Dhs. 5,592.00 AED
MNM Couture 2717 Black/WhiteMNM Couture 2717 Black/White

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From Dhs. 5,219.00 AED
Juliet 2413 Black

Juliet 2413 Dress

Dhs. 1,074.00 AED
Juliet 2404 Pink MultiJuliet 2404 Sky Blue

Juliet 2404 Dress

Dhs. 981.00 AED
Juliet 295 SilverJuliet 295 Silver

Juliet 295 Dress

Dhs. 709.00 AED
Juliet 283 BlushJuliet 283 Blush

Juliet 283 Dress

Dhs. 709.00 AED
Juliet 278 Yellow GoldJuliet 278 Yellow Gold

Juliet 278 Dress

Dhs. 485.00 AED
Juliet 268 Ice BlueJuliet 268 Ice Blue

Juliet 268 Dress

Dhs. 739.00 AED
Juliet 265 Hot PinkJuliet 265 Hot Pink

Juliet 265 Dress

Dhs. 560.00 AED
Juliet 261 BurgundyJuliet 261 Burgundy

Juliet 261 Dress

Dhs. 440.00 AED
Juliet 226 GoldJuliet 226 Charcoal

Juliet 226 Dress

Dhs. 589.00 AED

Ball Gown Dresses

A formal ball gown is a big investment for women who want to make an impression at a special occasion. Ball gowns come in a few different styles, and this season is all about classic beauty that calls to mind the gorgeous delicacy of the nineteen-thirties and forties.

Bias Cuts & Sleek Silhouettes

Bias cuts and sleek silhouettes give this season's trendiest ball gowns distinction. Evoking fluidity, movement, change, and hope, the cuts can be flirty or serious, but on the whole trend toward a classic appearance. Think of the great film icons and the current runway trends when selecting your ball gown, and remember that accessorizing is one of the most important ways in which you can show the world that this isn't just about the dress - it's about the occasion as well. Pick tasteful jewelry which compliments your attire and you're sure to make a lasting impression on everyone else in the room.

Signature Shoes for a Gorgeous Gown

Couple your perfect dress with a signature shoe - this is where you can go a little wild, and if you happen to see the perfect heel on display before you find the dress don't be afraid of buying it - then finding a dress with the soul to match. Of course, you need to make sure you can dance in those shoes - what's the use of going to a ball in the perfect stilettos if all you do is stab your Prince Charming in the foot five minutes out?  

It’s All in the Details

There's nothing like good detail work to show the world the investment you've made in your ball gown, and while shimmery fabrics and well-designed tailoring can do the trick on a regular piece of clothing, when it comes to ball gowns every girl should be eager to pull out all the stops. This is the time to indulge in heavy beading, feathers, patterned lace, and formal elegance. These indulgent details will make you feel all the more elegant for having them, and you'll soon find that this elegance reflects itself in your bearing and manner while enjoying your ball.

Choosing the Right Shaped Gown

A column-shaped gown will emphasize the beauty in those with fewer curves, while one of the new favorite shapes for the more flirtatious crowd is the cupcake dress. These playful ensembles let you show off how fun and playful you can be while still retaining the dignity of a formal occasion. Full skirts create a wide, sweeping path, perfect for the diva strutting her stuff in front of her friends (and frenemies - not that you have any!). If you have any doubt about whether a dress flatters your body or not, take a friend along to check them out and be sure to ask an impartial judge (like the tall, well-muscled cutie you passed at the record store and who just happened to turn up in the dress shop as well?) what he thinks of your latest find. You might be surprised at his opinion!

Be the Princess of the Night 

When trying out ball gowns, think of the music, the company, and the impression you want to create. Be the princess at the top of the staircase, flash your best paparazzi smile, hear the clicks and shutters of the page-six photographers as you walk down the red carpet to the front of the ballroom. Your ball gown should bring out the best in your personality and your sense of style while showing you off to your best potential - after all, a ball doesn't come along every weekend!

Add Some Drama with Sparkles & Bold Colors

For drama, bring out sparkles and blunt reds, blues, and blacks, while lighter colors such as pink can create a softer look that will have everyone staring, no matter what part of the ball you grace with your presence. A ball gown is the ultimate definition of romance and possibility, and by considering the options open to you with plenty of time to weigh the benefits of each, you'll soon find that you've narrowed your choices to that perfect ball gown - the one that makes you feel as light as a feather and as delicate as any heroine of a bodice-ripping romance novel. Throw in a little modern sass and you've got a winning combination of personality, style, drama and star quality.

While most ball gowns are solid colors, texture comes into play here more than in any other category of styles. The feathers, sequins, and punky details are key in this year's most fashionable dresses, and while pinks and yellows are unusual, they can make for an eye-catching (and heart-stopping) introduction to the ballroom floor.

No matter what the specifics, the perfect ball gowns will always make the wearer feel comfortable, sexy, classy, and gorgeous, and in general it's important that these qualities are what draw you to the garment you decide on. Some say fashion requires sacrificing comfort, but if a ball gown is a good fit for your form, taste, and personality it will also make something in your heart flutter with anticipation, and once that happens, you'll know you've been hooked by the perfect gown.

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