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Formal Gowns & Dresses

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Sherri Hill 51384
    Sherri Hill 51384
    (1)

    Scalloped vampy long-sleeve gown from Sherri Hill 51384
    Available in 2 colors

    $698
  • Lara 33432
    Lara 33432

    Star Shower Full Length Evening Gown by Lara 33432
    Color: Nude/Silver

    $398
  • Marsoni M151
    Marsoni M151

    Angelic Mermaid Gown by Marsoni M151
    Available in 3 colors

    $481
  • Lara 33202
    Lara 33202

    Sleeveless crystal-clad evening gown with plunging neckline by Lara 33202
    Available in 4 colors

    $698
  • Marsoni M177
    Marsoni M177

    Dazzling Diva Evening Gown by Marsoni M177
    Available in 4 colors

    $349
  • Mon Cheri 217950
    Mon Cheri 217950

    Sleek Beaded Evening Gown by Mon Cheri Montage 217950
    Available in 2 colors

    $638
  • Clarisse M6425
    Clarisse M6425

    Posh long-sleeved evening gown with precision profile by Clarisse M6425
    Color: Smoke/Nude

    $250
  • Morrell Maxie 15696
    Morrell Maxie 15696

    Special Sparkles Draped Evening Gown by Morrell Maxie 15696
    Color: Rose

    $478
  • Mon Cheri 217932
    Mon Cheri 217932

    V-Neck Quarter-Sleeve Beaded Evening Gown by Mon Cheri Montage 217932
    Available in 2 colors

    $598
  • Morrell Maxie 15751
    Morrell Maxie 15751

    Enchanting Illusion Crystal Evening Gown by Morrell Maxie 15751
    Color: Rose

    $758
  • Jovani 49631
    Jovani 49631
    (1)

    Fashion-forward evening gown with ruffled neckline by Jovani 49631
    Available in 2 colors

    $550
  • Andrea and Leo A0138
    Andrea and Leo A0138

    Stained-glass gown with long sleeves by Andrea & Leo A0138
    Color: Multi

    $370
  • Faviana S8085
    Faviana S8085

    Caliente off-the-shoulder evening gown with simmering split by Faviana S8085
    Available in 2 colors

    $338
  • Aidan Mattox 201364
    Aidan Mattox 201364

    Recherche one-shoulder evening gown with split by Aidan Mattox 201364
    Available in 3 colors

    $295
  • Morrell Maxie 15635
    Morrell Maxie 15635

    Origami Asymmetrical Peplum Evening Dress by Morrell Maxie 15635
    Available in 2 colors

    $398
  • Andrea and Leo A0471
    Andrea and Leo A0471
    (1)

    Festive sleeveless formal with flare by Andrea & Leo A0471
    Color: Red

    $550
  • Marsoni M182
    Marsoni M182
    (1)

    Classic Princess Evening Gown by Marsoni M182
    Available in 4 colors

    $437
  • Terani 1722E4251
    Terani 1722E4251

    Tiered Allure Sweetheart Evening Gown by Terani 1722E4251
    Color: Blush

    $462
  • Terani 1721M4703
    Terani 1721M4703

    Festive Lace Floral Evening Gown by Terani 1721M4703
    Available in 2 colors

    $583
  • Terani 1721E4037
    Terani 1721E4037

    Textured Origami Evening Gown by Terani 1721E4037
    Color: Bronze

    $352
  • Terani 1721M4701
    Terani 1721M4701

    Shimmering Split Sparkle Evening Dress by Terani 1721M4701
    Available in 2 colors

    $495
  • Marsoni M179
    Marsoni M179

    Sheer Femininity Short Sleeved Mermaid Gown by Marsoni M179
    Available in 3 colors

    $415
  • Morrell Maxie 15720
    Morrell Maxie 15720
    (2)

    Classic Masterpiece Mermaid Evening Gown by Morrell Maxie 15720
    Color: Blush/Multi

    $478
  • Colors Dress 1769
    Colors Dress 1769

    Divine Decadence Fishtail Evening Gown by Colors 1769
    Color: Red

    $283
  • Marsoni M159
    Marsoni M159

    Textured Treasure Pleated Evening Gown by Marsoni M159
    Available in 4 colors

    $261
  • Jovani 49868
    Jovani 49868

    Ruffled Angel Sheath Gown by Jovani 49868
    Available in 4 colors

    $640
  • Lara 33435
    Lara 33435

    Romantic Fishnet Overlay Gown with Lantern Sleeves by Lara 33435
    Color: Black

    $398
  • Clarisse M6424
    Clarisse M6424

    Incredible embellished evening gown with ballet sleeves by Clarisse M6424
    Available in 3 colors

    $330
  • Jovani 49254
    Jovani 49254

    Off the Shoulder Mermaid Gown with Train by Jovani 49254
    Available in 5 colors

    $590
  • Colors Dress 1768
    Colors Dress 1768
    (2)

    Precious Perfection Hollywood Evening Gown by Colors 1768
    Available in 6 colors

    $253
  • Adrianna Papell AP1E202166
    Adrianna Papell AP1E202166

    Festive Glittering Sequins Evening Dress by Adrianna Papell AP1E202166
    Available in 5 colors

    $299
  • Terani 1722E4216
    Terani 1722E4216

    Asymmetrical Flutter Cascade Evening Gown by Terani 1722E4216
    Color: Black

    $704
  • Terani 1721M4317
    Terani 1721M4317

    Elegant Royal Lace Evening Dress by Terani 1721M4317
    Available in 3 colors

    $704
  • Marsoni M187
    Marsoni M187

    Peplum Perfection Mermaid Gown by Marsoni M187
    Available in 2 colors

    $459
  • Cameron Blake 217652
    Cameron Blake 217652

    Elegant Lace Flutter Evening Dress by Cameron Blake 217652
    Color: Rose Quartz

    $578
  • Jovani 48943
    Jovani 48943

    Sparkles and Lace Evening Gown by Jovani 48943
    Color: Gold

    $900
  • Morrell Maxie 15732
    Morrell Maxie 15732
    (1)

    Fairytale Flutter Bejeweled Evening Gown by Morrell Maxie 15732
    Color: Teal

    $478
  • Ivonne D 217D81
    Ivonne D 217D81

    Cloudlike sleeveless evening gown with flute by Ivonne D 217D81
    Available in 2 colors

    $958
  • Marsoni M165
    Marsoni M165

    Starry Sensation V Neckline Gown by Marsoni M165
    Available in 2 colors

    $371
  • MNM Couture G0665
    MNM Couture G0665

    Sultry Off the Shoulder Evening Gown by MNM Couture G0665
    Available in 3 colors

    $1,100

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