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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Primavera Couture 9713
    Primavera Couture 9713
    (34)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 8 colors

    $399
  • Terani 1623M1860
    Terani 1623M1860

    Fine Shimmering Evening Gown by Terani 1623M1860
    Available in 5 colors

    $385
  • Terani 1611E0187
    Terani 1611E0187
    (3)

    Radiantly shimmering gown with layered skirt by Terani Evening 1611E0187
    Available in 5 colors

    $605
  • Lara 32634
    Lara 32634
    (5)

    Sheer Flower Detail Evening Gown by Lara 32634
    Available in 4 colors

    $658
  • Lara 32946
    Lara 32946
    (1)

    Tonal Sparkling Evening Gown by Lara 32946
    Available in 2 colors

    $658
  • Mori Lee 99026
    Mori Lee 99026

    Soft strapless gown with flute by Mori Lee Paparazzi 99026
    Available in 2 colors

    $478
  • Mac Duggal 25279I
    Mac Duggal 25279I

    Strapless Surprise Evening Dress by Ieena for Mac Duggal 25279I
    Available in 2 colors

    $498
  • Lara 32638
    Lara 32638
    (4)

    Textured Flowers Cape Evening Gown by Lara 32638
    Available in 2 colors

    $578
  • Clarisse M6203
    Clarisse M6203
    (3)

    Spectacular Glitter Adorned Evening Dress by Clarisse M6203
    Available in 5 colors

    $549
  • MNM Couture 10836
    MNM Couture 10836

    Floral Embellished Evening Gown by MNM Couture 10836
    Available in 2 colors

    $700
  • Beside Couture BC1125D
    Beside Couture BC1125D
    (4)

    Sumptuous Cascade Embellished Ball Gown by Beside Couture BC1125D
    Color: Ivory/Antique Silver

    $1,148
  • Feriani 26145
    Feriani 26145
    (9)

    Starlit long-sleeved evening gown with gossamer gathers by Feriani 26145
    Available in 3 colors

    $598
  • Mori Lee 99100
    Mori Lee 99100

    Asymmetrical Contrast Tiered Evening Dress by Mori Lee Paparazzi 99100
    Color: Black/White

    $438
  • Mac Duggal 4247D
    Mac Duggal 4247D

    Sensational Sparkling Beaded Evening Gown by Mac Duggal 4247D
    Available in 2 colors

    $578
  • Morrell Maxie 15310
    Morrell Maxie 15310

    Sleeveless evening gown with fancy bustle by Morrell Maxie 15310
    Available in 2 colors

    $318
  • MNM Couture 9582
    MNM Couture 9582
    (6)

    Applique Wrapped Glamour Gown by MNM Couture 9582
    Available in 2 colors

    $398
  • Lara 32974
    Lara 32974

    Peplum Evening Gown by Lara 32974
    Color: Green

    $598
  • Mori Lee 99013
    Mori Lee 99013

    Sleeveless gown with embellished éclat by Mori Lee Paparazzi 99013
    Available in 2 colors

    $430
  • Terani 1611M0635
    Terani 1611M0635
    (3)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 3 colors

    $715
  • Ivonne D 216D50
    Ivonne D 216D50
    (1)

    Lacey Elegance Mermaid Evening Gown by Ivonne D 216D50
    Available in 2 colors

    $798
  • Ivonne D 216D52
    Ivonne D 216D52
    (1)

    Floral Delight Lace Evening Gown by Ivonne D 216D52
    Color: Taupe/Pink

    $918
  • Janique C1167
    Janique C1167
    (5)

    Strapless Orgami Detail Evening Gown by Janique C1167
    Available in 2 colors

    $438
  • Terani 1622M1785
    Terani 1622M1785

    Sparkling Stones and Sheer Detail Evening Gown by Terani 1622M1785
    Available in 3 colors

    $693
  • Mori Lee 99109
    Mori Lee 99109

    Appliqué Enchantment Trumpet Evening Gown by Mori Lee Paparazzi 99109
    Available in 2 colors

    $478
  • Feriani 26217
    Feriani 26217
    (4)

    Sheer and Sequins Evening Gown by Feriani 26217
    Available in 2 colors

    $698
  • Mac Duggal 25201I
    Mac Duggal 25201I

    Elegant Pleated Evening Dress by Ieena for Mac Duggal 25201I
    Color: Nude/Black

    $398
  • Janique 7520
    Janique 7520

    Utterly posh A-line dress with illusion neckline by Janique 7520
    Available in 2 colors

    $922
  • Terani 1613E0356
    Terani 1613E0356
    (14)

    Glimmering fit-and-flare with illusion bodice by Terani Evening 1613E0356
    Color: Taupe

    $539
  • Rachel Allan 8172
    Rachel Allan 8172
    (1)

    Sultry Ruffled Sensation Evening Gown by Rachel Allan Couture 8172
    Available in 2 colors

    $558
  • Janique JA3009
    Janique JA3009

    Lavish embroidered draping full-length gown from Janique JA3009
    Available in 2 colors

    $724
  • Mori Lee 99011
    Mori Lee 99011

    Glamorous gown with airy flounce by Mori Lee Paparazzi 99011
    Available in 4 colors

    $430
  • Morrell Maxie 15353
    Morrell Maxie 15353
    (1)

    Gracious sleeveless gown with lithe layering by Morrell Maxie 15353
    Available in 2 colors

    $498
  • Janique C1456
    Janique C1456

    Glamorous off the shoulder gown with flute by Janique C1456
    Available in 4 colors

    $482
  • Christina Wu 20225
    Christina Wu 20225

    Sparkling Applique Evening Gown by Christina Wu Elegance 20225
    Available in 3 colors

    $498
  • Lara 32975
    Lara 32975
    (1)

    Tonal Applique Evening Gown by Lara 32975
    Color: Navy

    $598
  • Morrell Maxie 15352
    Morrell Maxie 15352

    Distinctive sleeveless gown with lovely layers by Morrell Maxie 15352
    Available in 2 colors

    $518
  • Blush 11136
    Blush 11136
    (1)

    Flower Print Detail Evening Gown by Blush 11136
    Available in 2 colors

    $320
  • Mori Lee 99113
    Mori Lee 99113

    Sparkling Dreams Beaded Evening Gown by Mori Lee Paparazzi 99113
    Color: Nude

    $598
  • Sherri Hill 50685
    Sherri Hill 50685

    Princess Shimmer Draped Evening Gown by Sherri Hill 50685
    Available in 4 colors

    $598
  • Alyce 5805
    Alyce 5805

    Hollywood Vintage Dress from Black Label by Alyce Paris 5805
    Available in 3 colors

    $378

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