New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Formal Gowns

    Formal gowns and Dresses

    If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles. That is where you come in. Add your personal twist to our formal gowns.

    Choosing the Perfect Formal Gown

    Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

    Many options for dress length

    Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

    Not all formal gowns are conservative

    An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

    To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

    Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

    Choose a color and fabric to make yourself shine

    Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

    $350
    2
    Full-length wrapped gown from Alyce Jean De Lys 29621
    Color: Deep Water/Nude
    $700
    Lovely mermaid gown with patterned top by Sherri Hill 11080
    Available in 5 colors
    $516
    1
    Sparkling Gown with Faux Swoop Neck by Mon Cheri Montage 112909
    Available in 3 colors
    $658
    24
    Floral Shimmer Lace Sleeved Gown by Janique W328
    Color: Mauve
    $1,089
    Flounced ballet-sleeve evening gown with crystal sparkle by Terani GL3914
    Available in 2 colors
    $398
    9
    Shimmering Seduction Scalloped Evening Dress by Lara 32225
    Color: Gold
    $704
    Ethereal Dream Shimmering Evening Gown by Terani M3846
    Color: Taupe
    $350
    15
    Exquisite wraparound evening gown by Alyce Paris 29681
    Available in 4 colors
    $1,229
    Exquisite sleeveless evening gown with dazzling dimension by Terani GL3916
    Color: Blush
    $378
    127
    Breathtaking rosette column gown by Cameron Blake 112646
    Available in 4 colors
    $718
    11
    Long Sleeve Lace Dress by La Femme 19343
    Color: Deep Teal
    $498
    127
    Exceptional Beauty Lace Gown by Mon Cheri Montage 213980
    Available in 3 colors
    $478
    1
    Strapless evening gown with sashing by Mon Cheri Montage 214944
    Available in 3 colors
    $594
    Rhinestone Elegance Wrapped Evening Dress by Terani M3827
    Available in 2 colors
    $478
    8
    Exquisitely beaded A-line dress by Kathy Ireland 2BE263
    Available in 4 colors
    $750
    2
    Absolutely exquisite evening gown by Feriani 26117
    Available in 2 colors
    $560
    2
    Designer, cap-sleeved dual-tone evening gown from Johnathan Kayne by Joshua McKinley 484
    Color: Gold/Black
    $630
    Strapless Peplum Gown by Badgley Mischka EG1331
    Available in 2 colors
    $478
    2
    Fluttery, short-sleeved formal with sparkle by Mon Cheri Montage 214951
    Available in 3 colors
    $498
    7
    Simmering formal with short, bead-embellished sleeves by La Femme 20390
    Available in 2 colors
    $750
    1
    Shimmering Lace Mermaid Evening Gown by Daymor 813
    Available in 5 colors
    $438
    2
    Luxurious Draped Asymmetrical Evening Dress by Janique K6415
    Available in 3 colors
    $650
    2
    One-of-a-kind gown by Feriani 18382
    Color: Champagne
    $395
    Sequined Radiance Bodice Evening Dress by Aidan Mattox 458070
    Available in 2 colors
    $627
    Bella strapless evening gown with baroque embellishments by Terani E3752
    Available in 2 colors
    $415
    Elegant off-the-shoulder evening set with double peplum by Terani E3778
    Available in 3 colors
    $500
    7
    Essentially glamorous, long-sleeved shimmering evening gown by Shail K 3338
    Color: Shimmering Blush
    $758
    1
    Beautiful dress with richly accented top by Feriani 18404
    Available in 2 colors
    $358
    6
    Posh, long-sleeved evening gown by Nicole Bakti 6302
    Available in 2 colors
    $858
    10
    Astounding Lace Wrapped Mermaid Gown by Janique W308
    Available in 2 colors
    $590
    3
    Princess Fairytale Glamour Gown by Tony Bowls Evening TBE21407
    Available in 2 colors
    $428
    1
    Luxurious Lace Panel Evening Dress by Tadashi 6L1179L
    Available in 3 colors
    $590
    3
    Dazzling Dreams Peplum Gown by Tony Bowls Evening TBE21433
    Available in 2 colors
    $458
    2
    Shimmer-wrapped strapless gown with tucks by Mon Cheri Montage 214947
    Available in 3 colors
    $760
    6
    Dramatic Puff Sleeve Gown from MNM Couture by Fouad Sarkis 2150
    Available in 2 colors
    $760
    4
    Fantasy Vintage Gown from MNM Couture by Fouad Sarkis 2152
    Available in 2 colors
    $450
    26
    Sheer Cape Sequin Detail Evening Gown by Alyce Jean De Lys 29088
    Available in 5 colors
    $585
    Brocade Bodice Gown by Badgley Mischka EG1348
    Color: Ivory/Gold
    $371
    Elegant off-the-shoulder evening gown with flowing skirt by Terani M3801
    Available in 2 colors
    $598
    1
    Twinkling Shimmer Draped Evening Dress by Lara 6044
    Available in 3 colors
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