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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Primavera Couture 9713
    Primavera Couture 9713
    (32)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 7 colors

    $399
  • Lara 32634
    Lara 32634
    (4)

    Sheer Flower Detail Evening Gown by Lara 32634
    Available in 4 colors

    $658
  • Terani 1611E0187
    Terani 1611E0187
    (1)

    Radiantly shimmering gown with layered skirt by Terani Evening 1611E0187
    Available in 5 colors

    $605
  • Clarisse M6203
    Clarisse M6203
    (2)

    Spectacular Glitter Adorned Evening Dress by Clarisse M6203
    Available in 5 colors

    $549
  • Janique C1167
    Janique C1167
    (5)

    Strapless Orgami Detail Evening Gown by Janique C1167
    Available in 4 colors

    $438
  • MNM Couture 9582
    MNM Couture 9582
    (6)

    Applique Wrapped Glamour Gown by MNM Couture 9582
    Available in 2 colors

    $398
  • Feriani 26145
    Feriani 26145
    (9)

    Starlit long-sleeved evening gown with gossamer gathers by Feriani 26145
    Available in 3 colors

    $598
  • Lara 32638
    Lara 32638
    (4)

    Textured Flowers Cape Evening Gown by Lara 32638
    Available in 2 colors

    $578
  • MNM Couture 9621
    MNM Couture 9621
    (30)

    Elegant Fairytale Illusion Evening Gown by MNM Couture 9621
    Available in 2 colors

    $640
  • Terani 1611M0635
    Terani 1611M0635
    (3)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 2 colors

    $715
  • Saboroma 99824
    Saboroma 99824
    (1)

    Exotic long sleeve gown with scalloped accents from Saboroma 99824
    Available in 2 colors

    $740
  • Feriani 26217
    Feriani 26217
    (2)

    Sheer and Sequins Evening Gown by Feriani 26217
    Available in 2 colors

    $698
  • Shail K 3967
    Shail K 3967
    (2)

    Appliquéd Masterpiece Illusion Evening Dress by Shail K 3967
    Color: Antique Gold

    $478
  • Janique 7520
    Janique 7520

    Utterly posh A-line dress with illusion neckline by Janique 7520
    Available in 2 colors

    $922
  • Janique C1456
    Janique C1456

    Glamorous off the shoulder gown with flute by Janique C1456
    Available in 3 colors

    $482
  • Terani 1623M1860
    Terani 1623M1860

    Fine Shimmering Evening Gown by Terani 1623M1860
    Available in 3 colors

    $385
  • Terani 1613E0359
    Terani 1613E0359

    Delicately embellished floor-length gown by Terani Evening 1613E0359
    Available in 2 colors

    $715
  • Jasz Couture 5613
    Jasz Couture 5613
    (5)

    Fabulous sleeveless formal with filigree designs by Jasz Couture 5613
    Available in 2 colors

    $498
  • Mon Cheri 214941
    Mon Cheri 214941
    (1)

    Elegant gown with ballet-length sleeves by Mon Cheri Montage 214941
    Available in 4 colors

    $478
  • Alyce 2427
    Alyce 2427
    (5)

    Brilliant off-the-shoulder gown with dazzling beading by Alyce Claudine 2427
    Available in 3 colors

    $498
  • Mon Cheri 214943
    Mon Cheri 214943
    (2)

    Tuck-textured gown with bolero bodice by Mon Cheri Montage 214943
    Available in 3 colors

    $478
  • Janique C1168
    Janique C1168
    (4)

    Lace Cape Evening Gown by Janique C1168
    Available in 2 colors

    $878
  • Terani 1611E0191
    Terani 1611E0191

    Glimmering mermaid gown with illusion neckline by Terani Evening 1611E0191
    Available in 4 colors

    $418
  • Janique W1376
    Janique W1376
    (1)

    Strapless light and shadows gown with appliques by Janique W1376
    Color: Gray/Silver

    $768
  • MGNY 71314
    MGNY 71314

    Glittering Lace Evening Gown by MGNY 71314
    Available in 3 colors

    $708
  • Shail K 3912
    Shail K 3912
    (5)

    Graceful lacy illusion gown from Shail K 3912
    Available in 6 colors

    $560
  • Tadashi ACZ1224L
    Tadashi ACZ1224L
    (21)

    Charming Two-Tone Sleeved Evening Gown by Tadashi ACZ1224L
    Color: Latte/Pumice

    $388
  • Cameron Blake 114662
    Cameron Blake 114662

    Shimmering short-sleeve embellished gown from Cameron Blake 114662
    Available in 5 colors

    $450
  • Mon Cheri 216964
    Mon Cheri 216964

    Sheer and Tonal Lace Evening Gown by Mon Cheri Montage 216964
    Available in 2 colors

    $518
  • Cameron Blake 115621
    Cameron Blake 115621

    Festive Striped Ruffle Evening Dress by Cameron Blake 115621
    Available in 2 colors

    $450
  • Mon Cheri 113906
    Mon Cheri 113906
    (1)

    V neck full-length gown from Mon Cheri Montage 113906
    Available in 6 colors

    $518
  • Janique 7521
    Janique 7521

    Stone-spangled trumpet gown by Janique 7521
    Available in 2 colors

    $878
  • Mon Cheri 115968
    Mon Cheri 115968
    (3)

    Quarter Sleeve Lace Detail Evening Gown by Mon Cheri Montage 115968
    Available in 3 colors

    $498
  • La Femme 21676
    La Femme 21676
    (1)

    Quarter Sleeve Rich Lace Evening Gown by La Femme Evening 21676
    Available in 2 colors

    $538
  • La Femme 21669
    La Femme 21669
    (1)

    Ornate Lace and Ruched Evening Gown by La Femme Evening 21669
    Available in 4 colors

    $598
  • Terani 151M0361
    Terani 151M0361
    (6)

    Long-Sleeved Ornate Beading Evening Gown by Terani 151M0361
    Available in 2 colors

    $713
  • La Femme 21915
    La Femme 21915

    Lace and Ruched Evening Gown by La Femme Evening 21915
    Available in 3 colors

    $478
  • La Femme 23071
    La Femme 23071

    Floral and Shimmer Evening Gown by La Femme Evening 23071
    Color: Dark Blue

    $578
  • Tony Bowls TB216159
    Tony Bowls TB216159

    Deep V-Neck Lace Evening Gown by Tony Bowls TB216159
    Available in 3 colors

    $529
  • Morrell Maxie 15285
    Morrell Maxie 15285

    Glamorous strapless evening gown with contrasts by Morrell Maxie 15285
    Color: Black Champagne

    $458

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