New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Formal Gowns

    Formal gowns and Dresses

    If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles. That is where you come in. Add your personal twist to our formal gowns.

    Choosing the Perfect Formal Gown

    Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

    Many options for dress length

    Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

    Not all formal gowns are conservative

    An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

    To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

    Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

    Choose a color and fabric to make yourself shine

    Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

    $1,089
    1
    Flounced ballet-sleeve evening gown with crystal sparkle by Terani GL3914
    Available in 2 colors
    $568
    14
    Glorious multicolored cap-sleeve gown with train from Tadashi ALG1793LX
    Available in 2 colors
    $1,229
    1
    Exquisite sleeveless evening gown with dazzling dimension by Terani GL3916
    Color: Blush
    $704
    Ethereal Dream Shimmering Evening Gown by Terani M3846
    Color: Taupe
    $498
    2
    Tantalizing Vines Illusion Evening Dress by Janique K6404
    Available in 3 colors
    $649
    1
    Sultry Contrast Lace Evening Gown by Terani M3844
    Available in 2 colors
    $399
    83
    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 5 colors
    $350
    4
    Full-length wrapped gown from Alyce Jean De Lys 29621
    Color: Deep Water/Nude
    $700
    2
    Lovely mermaid gown with patterned top by Sherri Hill 11080
    Available in 5 colors
    $658
    24
    Floral Shimmer Lace Sleeved Gown by Janique W328
    Color: Mauve
    $398
    28
    Shimmering Seduction Scalloped Evening Dress by Lara 32225
    Color: Gold
    $350
    15
    Exquisite wraparound evening gown by Alyce Paris 29681
    Available in 4 colors
    $388
    11
    Charming Two-Tone Sleeved Evening Gown by Tadashi ACZ1224L
    Available in 2 colors
    $378
    127
    Breathtaking rosette column gown by Cameron Blake 112646
    Available in 4 colors
    $548
    Beautiful patterned gown with netted skirt from Tadashi ALX1812L
    Available in 2 colors
    $378
    12
    Lace-embellished, tuck-sculpted gown by Alyce Mother of the Bride 29580
    Available in 6 colors
    $498
    25
    Exceptional Beauty Lace Gown by Mon Cheri Montage 213980
    Available in 3 colors
    $628
    Dramatic Lacey Cutout Evening Gown by Saboroma 99938
    Available in 3 colors
    $478
    1
    Strapless evening gown with sashing by Mon Cheri Montage 214944
    Available in 3 colors
    $268
    1
    Chic short-sleeved formal set with peplum by Serena London 17758
    Available in 5 colors
    $798
    Beaded Masterpiece Draped Evening Dress by Mac Duggal Couture 1648D
    Color: Navy/Gun Metal
    $550
    6
    Utterly exquisite floor-length dress by Sherri Hill 32012
    Color: Black/Silver
    $858
    6
    Eyelet Dream Floral Embellished Gown by Janique W327
    Available in 2 colors
    $594
    Rhinestone Elegance Wrapped Evening Dress by Terani M3827
    Available in 2 colors
    $270
    5
    Multi-layered, floor-length dress with lace top and sleeves by Alyce Jean De Lys 29364
    Available in 4 colors
    $635
    Formfitting short-sleeved evening gown with flute by Terani E3780
    Color: Champagne
    $478
    10
    Exquisitely beaded A-line dress by Kathy Ireland 2BE263
    Available in 4 colors
    $672
    Beautiful Illusion Lace Bodice Evening Dress by Saboroma 99906
    Available in 2 colors
    $750
    2
    Absolutely exquisite evening gown by Feriani 26117
    Color: Teal
    $850
    26
    Decadent Shimmer Crystal Mermaid Gown by Sherri Hill 21055
    Color: Navy
    $790
    4
    Enticing Lace Peplum Illusion Gown by Tony Bowls Evening TBE21408
    Color: Champagne
    $440
    Sultry Cutout Contrast Evening Dress by ABS 833ML78
    Available in 2 colors
    $420
    1
    Sparkle-studded long-sleeved gown with sheer panel by Serena London 20171
    Available in 2 colors
    $798
    6
    Enchanting Elegance Lace Evening Gown by Janique JQ3411
    Available in 2 colors
    $450
    28
    Sheer Cape Sequin Detail Evening Gown by Alyce Jean De Lys 29088
    Available in 5 colors
    $630
    Strapless Peplum Gown by Badgley Mischka EG1331
    Color: Black
    $440
    Pristine Pleated Mermaid Evening Gown by JS Collection 864566
    Color: Fuchsia
    $398
    7
    Applique Wrapped Glamour Gown by MNM Couture 9582
    Available in 2 colors
    $518
    1
    Idyllic ballet-sleeved gown with flutters by Mon Cheri Montage 214952
    Available in 3 colors
    $478
    2
    Fluttery, short-sleeved formal with sparkle by Mon Cheri Montage 214951
    Available in 3 colors
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