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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Terani 1613E0356
    Terani 1613E0356
    (12)

    Glimmering fit-and-flare with illusion bodice by Terani Evening 1613E0356
    Color: Taupe

    $539
  • Janique 7521
    Janique 7521

    Stone-spangled trumpet gown by Janique 7521
    Available in 2 colors

    $878
  • Terani 1611M0650
    Terani 1611M0650

    Utterly ornate floor-length gown by Terani Evening 1611M0650
    Available in 2 colors

    $825
  • Mac Duggal 65491L
    Mac Duggal 65491L

    Gorgeously glimmering mermaid gown by Mac Duggal Flash 65491L
    Available in 2 colors

    $278
  • Primavera Couture 9713
    Primavera Couture 9713
    (30)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 7 colors

    $399
  • Janique C1167
    Janique C1167
    (3)

    Strapless Orgami Detail Evening Gown by Janique C1167
    Available in 4 colors

    $438
  • Lara 32569
    Lara 32569

    Empire-waist gown with illusion neckline by Lara 32569
    Color: Dark Red

    $398
  • Ivonne D 214D61
    Ivonne D 214D61
    (4)

    Pretty paisley gown with ballet sleeves by Ivonne D 214D61
    Color: Gold

    $998
  • Feriani 26145
    Feriani 26145
    (9)

    Starlit long-sleeved evening gown with gossamer gathers by Feriani 26145
    Available in 3 colors

    $598
  • Shail K 3980
    Shail K 3980
    (1)

    Timeless Star Mermaid Evening Gown by Shail K 3980
    Available in 8 colors

    $438
  • Decode 18 183465
    Decode 18 183465

    Elegant portrait embellished mermaid from Decode 18 183465
    Color: Dove Gray

    $258
  • Clarisse M6203
    Clarisse M6203
    (1)

    Spectacular Glitter Adorned Evening Dress by Clarisse M6203
    Available in 4 colors

    $549
  • Faviana S7560
    Faviana S7560
    (3)

    Exciting A-line gown with decorative bodice from Faviana S7560
    Available in 6 colors

    $398
  • Cameron Blake 116658
    Cameron Blake 116658

    Sparkling Slinky Evening Gown by Cameron Blake 116658
    Available in 2 colors

    $398
  • Feriani 18510
    Feriani 18510

    Sheer and Beaded Evening Gown by Feriani 18510
    Available in 2 colors

    $650
  • Tarik Ediz 92671
    Tarik Ediz 92671

    Gleaming Asymmetrical Excellence Evening Gown by Tarik Ediz 92671
    Available in 3 colors

    $1,296
  • MGNY 71310
    MGNY 71310

    Long-Sleeved Lace Detail Evening Gown by MGNY 71310
    Available in 3 colors

    $560
  • Lara 32638
    Lara 32638
    (1)

    Textured Flowers Cape Evening Gown by Lara 32638
    Available in 2 colors

    $578
  • Janique C1456
    Janique C1456

    Glamorous off the shoulder gown with flute by Janique C1456
    Available in 4 colors

    $482
  • Janique W1376
    Janique W1376
    (1)

    Strapless light and shadows gown with appliques by Janique W1376
    Available in 3 colors

    $768
  • La Femme 22407
    La Femme 22407

    Sheer and Applique Evening Gown by La Femme 22407
    Available in 2 colors

    $438
  • Shail K 3967
    Shail K 3967
    (1)

    Appliquéd Masterpiece Illusion Evening Dress by Shail K 3967
    Color: Antique Gold

    $478
  • Shail K 3987
    Shail K 3987
    (2)

    Fantasy Enchantress Embellished Evening Gown by Shail K 3987
    Available in 3 colors

    $438
  • Terani 1611M0635
    Terani 1611M0635
    (1)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 2 colors

    $715
  • Morrell Maxie 15235
    Morrell Maxie 15235

    Ravishing evening gown with pleated top by Morrell Maxie 15235
    Available in 2 colors

    $458
  • Madison James 16389
    Madison James 16389

    Strapless Smooth Evening Gown by Madison James 16389
    Available in 3 colors

    $338
  • Sherri Hill 1939
    Sherri Hill 1939
    (8)

    Sublime Illusion Fishtail Evening Gown by Sherri Hill 1939
    Available in 5 colors

    $590
  • Clarisse M6224
    Clarisse M6224

    Regal Radiance Flowing Evening Gown by Clarisse M6224
    Color: Wine

    $659
  • Lara 32634
    Lara 32634
    (4)

    Sheer Flower Detail Evening Gown by Lara 32634
    Available in 4 colors

    $658
  • Alyce 5736
    Alyce 5736
    (1)

    Captivating cap-sleeved gown from Black Label by Alyce Paris 5736
    Available in 2 colors

    $356
  • Janique K6509
    Janique K6509

    Marvelous sleeveless evening gown with sheer midriff by Janique K6509
    Available in 2 colors

    $482
  • Clarisse M6247
    Clarisse M6247
    (9)

    Blushing Masterpiece Appliqued Evening Gown by Clarisse M6247
    Color: Latte

    $505
  • Janique JQ1617
    Janique JQ1617
    (1)

    Hourglass evening gown with strapless sweetheart neckline by Janique JQ1617
    Available in 3 colors

    $328
  • La Femme 22231
    La Femme 22231

    Illusion Dreams Mermaid Evening Dress by La Femme 22231
    Color: Black

    $450
  • La Femme 21664
    La Femme 21664

    Ruched and Jewel Detail Evening Gown by La Femme Evening 21664
    Available in 2 colors

    $450
  • Terani 1611M0620
    Terani 1611M0620

    Glimmering off-the-shoulder dress by Terani Evening 1611M0620
    Color: Orchid

    $649
  • Mon Cheri 215902
    Mon Cheri 215902
    (2)

    Twist-fitted gown with ballet-length sleeves by Mon Cheri Montage 215902
    Available in 4 colors

    $478
  • Lara 32641
    Lara 32641

    Long-Sleeved Sheer Feather Print Evening Gown by Lara 32641
    Color: Mulberry

    $378
  • Alyce 2427
    Alyce 2427
    (5)

    Brilliant off-the-shoulder gown with dazzling beading by Alyce Claudine 2427
    Color: Red/Silver

    $498
  • Jasz Couture 5613
    Jasz Couture 5613
    (4)

    Fabulous sleeveless formal with filigree designs by Jasz Couture 5613
    Available in 2 colors

    $498

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