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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Tarik Ediz 50042
    Tarik Ediz 50042
    (3)

    Jazzy off-the-shoulder gown with ruffles by Tarik Ediz 50042
    Available in 2 colors

    $438
  • Alyce 27170
    Alyce 27170

    Breezy illusion beaded mermaid from JDL by Alyce Paris 27170
    Available in 4 colors

    $358
  • Lara 32946
    Lara 32946
    (1)

    Tonal Sparkling Evening Gown by Lara 32946
    Available in 2 colors

    $658
  • Terani 1611M0635
    Terani 1611M0635
    (4)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 3 colors

    $715
  • Milano Formals E2046
    Milano Formals E2046

    Off-the-Shoulder Ruched Evening Gown by Milano Formals E2046
    Available in 3 colors

    $248
  • Clarisse 4862
    Clarisse 4862
    (1)

    Ruched Evening Gown by Clarisse 4862
    Available in 2 colors

    $450
  • Clarisse 4852
    Clarisse 4852
    (1)

    Delicate Lace Evening Gown by Clarisse 4852
    Color: Gold

    $490
  • Tarik Ediz 50044
    Tarik Ediz 50044

    Creative cold-shoulder gown with ruffles by Tarik Ediz 50044
    Available in 3 colors

    $363
  • Morrell Maxie 15603
    Morrell Maxie 15603

    Brazen beaded three-quarter sleeve ballgown from Morell Maxie 15603
    Available in 2 colors

    $498
  • Omur Ozer 47463
    Omur Ozer 47463

    Exquisite sleeveless gown with attached train by Omur Ozer 47463
    Available in 2 colors

    $442
  • Omur Ozer 57201
    Omur Ozer 57201

    Classic sleeveless gown with fresh embellishments by Omur Ozer 57201
    Available in 5 colors

    $348
  • Clarisse 6312
    Clarisse 6312

    Gilded and Sheer Evening Gown by Clarisse 6312
    Available in 2 colors

    $365
  • Lara 33228
    Lara 33228

    Decorative Long Sleeve Pleated Gown by Lara 33228
    Color: Mauve

    $578
  • Ivonne D 117D66
    Ivonne D 117D66

    Fairy princess beaded mermaid gown from Ivonne D 117D66
    Available in 2 colors

    $798
  • Gigi 24146
    Gigi 24146

    Rosy lace mermaid with over-skirt from Gigi 24146
    Available in 2 colors

    $398
  • Christina Wu 17823
    Christina Wu 17823
    (1)

    Quarter Sleeve Applique and Ruched Evening Gown by Christina Wu Elegance 17823
    Available in 2 colors

    $390
  • Terani 1623M1860
    Terani 1623M1860
    (1)

    Fine Shimmering Evening Gown by Terani 1623M1860
    Available in 4 colors

    $385
  • Terani 1611E0187
    Terani 1611E0187
    (4)

    Radiantly shimmering gown with layered skirt by Terani Evening 1611E0187
    Available in 4 colors

    $605   $429
  • Mac Duggal 25279I
    Mac Duggal 25279I
    (1)

    Strapless Surprise Evening Dress by Ieena for Mac Duggal 25279I
    Available in 2 colors

    $498
  • Beside Couture BC1125D
    Beside Couture BC1125D
    (6)

    Sumptuous Cascade Embellished Ball Gown by Beside Couture BC1125D
    Color: Ivory/Antique Silver

    $1,148
  • Clarisse 3187
    Clarisse 3187

    Jeweled Evening Gown by Clarisse 3187
    Available in 2 colors

    $430
  • Primavera Couture 9713
    Primavera Couture 9713
    (36)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 8 colors

    $399
  • Lara 32571
    Lara 32571
    (2)

    Beautifully beaded floor-length dress with illusion sleeves by Lara 32571
    Color: Green

    $398
  • Cameron Blake 117622
    Cameron Blake 117622

    Entrancing illusion caped gown from Cameron Blake 117622
    Available in 3 colors

    $478
  • Ivonne D 216D52
    Ivonne D 216D52
    (1)

    Floral Delight Lace Evening Gown by Ivonne D 216D52
    Color: Taupe/Pink

    $918
  • Clarisse 3011
    Clarisse 3011
    (1)

    Bellissima ball gown with strapless, sweetheart styling by Clarisse 3011
    Available in 2 colors

    $338
  • Terani 1712E3652
    Terani 1712E3652

    Ornamental long-sleeve embroidered belted ballgown from Terani 1712E3652
    Available in 2 colors

    $968
  • Clarisse 3087
    Clarisse 3087
    (1)

    Glittering Evening Gown by Clarisse 3087
    Color: Navy

    $350
  • Morrell Maxie 15436
    Morrell Maxie 15436

    Decadent embroidered mermaid gown from Morell Maxie 15436
    Color: Nude

    $518
  • Lara 32974
    Lara 32974

    Peplum Evening Gown by Lara 32974
    Color: Green

    $598
  • Sherri Hill 50923
    Sherri Hill 50923

    Curvalicious Plunging Gown by Sherri Hill 50923
    Color: Black

    $750
  • Lara 32940
    Lara 32940

    Textured Evening Gown by Lara 32940
    Available in 2 colors

    $738
  • Terani 1712M3434
    Terani 1712M3434

    Sophisticated long-sleeve lacy mermaid gown from Terani 1712M3434
    Available in 2 colors

    $495
  • Ivonne D 215D03
    Ivonne D 215D03
    (1)

    Scalloped Lace Spectacular Evening Gown by Ivonne D 215D03
    Available in 3 colors

    $998
  • Mon Cheri 117923
    Mon Cheri 117923

    Stunning Cross Ruched Gown with Side Slit by Mon Cheri Montage 117923
    Available in 3 colors

    $438
  • Alyce 6790
    Alyce 6790
    (1)

    Transcendent glossy sleeveless ballgown from Alyce Paris 6790
    Available in 3 colors

    $370
  • Tarik Ediz 93110
    Tarik Ediz 93110

    Exquisite Asymmetrical Ruffle Evening Gown by Tarik Ediz Prom 93110
    Color: Red

    $588
  • Terani 1611M0641
    Terani 1611M0641
    (1)

    Exquisite slim A-line gown by Terani Evening 1611M0641
    Color: Champagne

    $572
  • Terani 1623E1670
    Terani 1623E1670

    Sparkling Flowers and Tulle Cape Evening Gown by Terani 1623E1670
    Available in 4 colors

    $748
  • Morrell Maxie 15376
    Morrell Maxie 15376
    (1)

    Sheer illusion gown with ballet-length sleeves by Morrell Maxie 15376
    Color: Rose

    $478

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