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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Tarik Ediz 50044
    Tarik Ediz 50044

    Creative cold-shoulder gown with ruffles by Tarik Ediz 50044
    Color: Red

    $363
  • Clarisse 4852
    Clarisse 4852
    (1)

    Delicate Lace Evening Gown by Clarisse 4852
    Color: Gold

    $490
  • Terani 1623M1860
    Terani 1623M1860
    (1)

    Fine Shimmering Evening Gown by Terani 1623M1860
    Available in 4 colors

    $385
  • Terani 1611M0635
    Terani 1611M0635
    (4)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 3 colors

    $715
  • Tarik Ediz 93161
    Tarik Ediz 93161

    Special Sparkles Mermaid Evening Gown by Tarik Ediz 93161
    Color:

    $940
  • Blush 5629
    Blush 5629

    Fine Shimmering Detail Evening Gown by Blush 5629
    Available in 3 colors

    $478
  • MNM Couture 10836
    MNM Couture 10836

    Floral Embellished Evening Gown by MNM Couture 10836
    Available in 2 colors

    $700
  • Morrell Maxie 15524
    Morrell Maxie 15524

    Spiraling accent strapless gown from Morell Maxie 15524
    Available in 2 colors

    $458
  • Janique W1376
    Janique W1376
    (2)

    Strapless light and shadows gown with appliques by Janique W1376
    Available in 6 colors

    $768
  • Tarik Ediz 50042
    Tarik Ediz 50042
    (1)

    Jazzy off-the-shoulder gown with ruffles by Tarik Ediz 50042
    Color: Black

    $438
  • Lara 32946
    Lara 32946
    (1)

    Tonal Sparkling Evening Gown by Lara 32946
    Available in 2 colors

    $658
  • Milano Formals E2018
    Milano Formals E2018

    Strapless Origami Detail Evening Gown by Milano Formals E2018
    Color: Peacock

    $248
  • Primavera Couture 1724
    Primavera Couture 1724

    Long-Sleeved Gilded Beaded Evening Gown by Primavera Couture 1724
    Available in 2 colors

    $559
  • Blush 5628
    Blush 5628

    Strapless Sleek Evening Gown by Blush 5628
    Available in 2 colors

    $500
  • Terani 1622M1785
    Terani 1622M1785
    (1)

    Sparkling Stones and Sheer Detail Evening Gown by Terani 1622M1785
    Available in 3 colors

    $693
  • Tarik Ediz 93127
    Tarik Ediz 93127

    Exquisite Illusion Scooped Evening Dress by Tarik Ediz 93127
    Color: Emerald

    $902
  • Omur Ozer 47463
    Omur Ozer 47463

    Exquisite sleeveless gown with attached train by Omur Ozer 47463
    Available in 2 colors

    $442
  • Clarisse 4862
    Clarisse 4862

    Ruched Evening Gown by Clarisse 4862
    Available in 2 colors

    $450
  • Azzure FM417
    Azzure FM417

    Floral lace gown with illusion neckline and back drape by Azzure FM417
    Available in 2 colors

    $550
  • Janique C1688
    Janique C1688

    Dollish ruffled peplum mermaid gown from Janique C1688
    Color: Pink/Black

    $658
  • Milano Formals E2046
    Milano Formals E2046

    Off-the-Shoulder Ruched Evening Gown by Milano Formals E2046
    Available in 2 colors

    $248
  • Primavera Couture 9713
    Primavera Couture 9713
    (35)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 8 colors

    $399
  • Clarisse 6312
    Clarisse 6312

    Gilded and Sheer Evening Gown by Clarisse 6312
    Available in 2 colors

    $365
  • Mac Duggal 4247D
    Mac Duggal 4247D
    (1)

    Sensational Sparkling Beaded Evening Gown by Mac Duggal 4247D
    Available in 2 colors

    $578
  • Sherri Hill 50812
    Sherri Hill 50812

    Pocketed Princess Gown with Polished Sheen by Sherri Hill 50812
    Color: Ivory

    $498
  • Morrell Maxie 15352
    Morrell Maxie 15352

    Distinctive sleeveless gown with lovely layers by Morrell Maxie 15352
    Available in 2 colors

    $518
  • Rachel Allan 5929
    Rachel Allan 5929

    Strapless Sweetheart Gown with Overlay by Rachel Allan Prima Donna 5929
    Available in 2 colors

    $698
  • Mori Lee 99026
    Mori Lee 99026

    Soft strapless gown with flute by Mori Lee Paparazzi 99026
    Available in 2 colors

    $478
  • Morrell Maxie 15310
    Morrell Maxie 15310

    Sleeveless evening gown with fancy bustle by Morrell Maxie 15310
    Available in 2 colors

    $318
  • Terani 1611E0187
    Terani 1611E0187
    (3)

    Radiantly shimmering gown with layered skirt by Terani Evening 1611E0187
    Available in 4 colors

    $605   $429
  • Alyce 27170
    Alyce 27170

    Breezy illusion beaded mermaid from JDL by Alyce Paris 27170
    Available in 4 colors

    $358
  • Lara 32974
    Lara 32974

    Peplum Evening Gown by Lara 32974
    Color: Green

    $598
  • Sherri Hill 50685
    Sherri Hill 50685

    Princess Shimmer Draped Evening Gown by Sherri Hill 50685
    Color: Ivory

    $598
  • Mori Lee 99013
    Mori Lee 99013

    Sleeveless gown with embellished éclat by Mori Lee Paparazzi 99013
    Available in 2 colors

    $430
  • La Femme 24344
    La Femme 24344

    Flirty off-the-shoulder evening gown with fluted skirt by La Femme 24344
    Available in 2 colors

    $378
  • Tarik Ediz 93163
    Tarik Ediz 93163

    Jeweled Sweetness Draped Evening Gown by Tarik Ediz 93163
    Color: Black

    $952
  • Omur Ozer 57284
    Omur Ozer 57284

    Illustrious illusion gown with tonal florals by Omur Ozer 57284
    Available in 2 colors

    $488
  • Morrell Maxie 15530
    Morrell Maxie 15530

    Blazing beaded mermaid gown from Morell Maxie 15530
    Available in 2 colors

    $398
  • MNM Couture G0620
    MNM Couture G0620
    (3)

    Off-the-Shoulder Ruffled Evening Gown by MNM Couture G0620
    Available in 4 colors

    $1,300
  • Feriani 26217
    Feriani 26217
    (4)

    Sheer and Sequins Evening Gown by Feriani 26217
    Available in 2 colors

    $698

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