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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Lara 33202
    Lara 33202

    Sleeveless crystal-clad evening gown with plunging neckline by Lara 33202
    Available in 4 colors

    $698
  • Marsoni M162
    Marsoni M162

    Beaded Trumpet Gown by Marsoni M162
    Available in 6 colors

    $278
  • Marsoni M116
    Marsoni M116

    Waves of Romance Evening Gown by Marsoni M116
    Available in 2 colors

    $378
  • Marsoni M165
    Marsoni M165

    Starry Sensation V Neckline Gown by Marsoni M165
    Available in 2 colors

    $338
  • Lara 33281
    Lara 33281

    Breezy sleeveless evening gown with fresh-dressed detail by Lara 33281
    Color: Floral

    $698
  • Sherri Hill 51405
    Sherri Hill 51405

    Romantic lush long-sleeve gown from Sherri Hill 51405
    Available in 3 colors

    $398
  • Jovani 49868
    Jovani 49868

    Ruffled Angel Sheath Gown by Jovani 49868
    Available in 4 colors

    $640
  • Lara 33273
    Lara 33273

    Sleeveless illusion evening gown with gossamer overskirt by Lara 33273
    Color: Silver

    $798
  • Marsoni M179
    Marsoni M179

    Sheer Femininity Short Sleeved Mermaid Gown by Marsoni M179
    Available in 3 colors

    $378
  • Colors Dress 1768
    Colors Dress 1768

    Precious Perfection Hollywood Evening Gown by Colors 1768
    Available in 5 colors

    $230
  • Lara 33212
    Lara 33212

    Strapless Gown with Wispy One Shoulder Overlay by Lara 33212
    Available in 2 colors

    $738
  • Milano Formals E2046
    Milano Formals E2046
    (2)

    Off-the-Shoulder Ruched Evening Gown by Milano Formals E2046
    Available in 2 colors

    $248
  • Lara 32946
    Lara 32946
    (1)

    Tonal Sparkling Evening Gown by Lara 32946
    Color: Blush

    $658
  • Faviana S8002
    Faviana S8002

    Spicy Off the Shoulder Gown with Circular Flounce Sleeves by Faviana S8002
    Available in 3 colors

    $338
  • Terani 1712E3652
    Terani 1712E3652

    Ornamental long-sleeve embroidered belted ballgown from Terani 1712E3652
    Available in 3 colors

    $968
  • Lara 33274
    Lara 33274

    Tantalizing short-sleeved evening gown with textural designs by Lara 33274
    Color: Blush

    $598
  • Saiid Kobeisy RE3157
    Saiid Kobeisy RE3157

    Refined long-sleeve peplum gown from SK by Saiid Kobeisy RE3157
    Available in 2 colors

    $1,530
  • MNM Couture M0012
    MNM Couture M0012

    Long Sleeved Fitted Mermaid Gown by MNM Couture M0012
    Available in 2 colors

    $640
  • Jovani 48396
    Jovani 48396

    Jeweled and Floral Print Evening Gown by Jovani 48396
    Color: Multi

    $450
  • Lara 33037
    Lara 33037

    Stellar short-sleeved formal with glimmering geometric designs by Lara 33037
    Color: Gray

    $498
  • Feriani 26145
    Feriani 26145
    (13)

    Starlit long-sleeved evening gown with gossamer gathers by Feriani 26145
    Available in 6 colors

    $598
  • MNM Couture 9621
    MNM Couture 9621
    (33)

    Elegant Fairytale Illusion Evening Gown by MNM Couture 9621
    Available in 3 colors

    $640
  • Primavera Couture 9713
    Primavera Couture 9713
    (41)

    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 7 colors

    $399
  • Terani 1611M0635
    Terani 1611M0635
    (6)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 3 colors

    $715
  • Alyce 29743
    Alyce 29743

    Exquisite lace-layered evening gown by Alyce Jean De Lys 29743
    Available in 2 colors

    $498
  • Lara 33269
    Lara 33269

    Embellished long-sleeved gown with sheer dimensional flair by Lara 33269
    Color: Navy/Nude

    $498
  • Marsoni M184
    Marsoni M184

    Off the Shoulder Glamour by Marsoni M184
    Available in 2 colors

    $298
  • Marsoni M130
    Marsoni M130

    Elegant Cap Sleeved Gown by Marsoni M130
    Available in 2 colors

    $178
  • Marsoni M174
    Marsoni M174

    Short Sleeved Paisley Princess Evening Gown by Marsoni M174
    Available in 3 colors

    $378
  • Colors Dress 1769
    Colors Dress 1769

    Divine Decadence Fishtail Evening Gown by Colors 1769
    Available in 2 colors

    $258
  • Alyce 27119
    Alyce 27119

    Romantic ruched ruffle gown from JDL by Alyce Paris 27119
    Available in 4 colors

    $298
  • Lara 32940
    Lara 32940
    (1)

    Textured Evening Gown by Lara 32940
    Available in 2 colors

    $738
  • Terani 1712M3434
    Terani 1712M3434

    Sophisticated long-sleeve lacy mermaid gown from Terani 1712M3434
    Available in 2 colors

    $495
  • Alyce 27167
    Alyce 27167
    (1)

    Mature draping beaded gown from JDL by Alyce Paris 27167
    Available in 3 colors

    $398
  • Alyce 27099
    Alyce 27099
    (1)

    Midnight extravaganza gown from JDL by Alyce Paris 27099
    Available in 4 colors

    $398
  • Jovani 49631
    Jovani 49631

    Fashion-forward evening gown with ruffled neckline by Jovani 49631
    Available in 3 colors

    $550
  • Marsoni M183
    Marsoni M183

    Alluring Moments Evening Gown by Marsoni M183
    Available in 2 colors

    $358
  • Marsoni M177
    Marsoni M177

    Dazzling Diva Evening Gown by Marsoni M177
    Available in 4 colors

    $318
  • Marsoni M170
    Marsoni M170

    Heavenly Curves Mermaid Gown by Marsoni M170
    Color: Gold

    $378
  • Lara 33275
    Lara 33275

    Romantic bell-sleeved gown with shimmering detail by Lara 33275
    Color: Dark Red

    $698

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