New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Formal Gowns

    Formal gowns and Dresses

    If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles. That is where you come in. Add your personal twist to our formal gowns.

    Choosing the Perfect Formal Gown

    Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

    Many options for dress length

    Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

    Not all formal gowns are conservative

    An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

    To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

    Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

    Choose a color and fabric to make yourself shine

    Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

    $408
    12
    Refined Sparkle Lace Sleeve Evening Dress by Tadashi FY1206L
    Available in 2 colors
    $390
    105
    Exquisite Asymmetrical Floral Gown by Alyce Prom 6049
    Color: Magenta
    $420
    15
    Sheer Cape Sequin Detail Evening Gown by Alyce Jean De Lys 29088
    Available in 6 colors
    $640
    37
    Softly Ruffles Portrait Evening Dress by Jovani 4814
    Available in 4 colors
    $460
    1
    Textural Gown by Jovani 158468
    Available in 3 colors
    $737
    161
    Sleeveless Applique Evening Gown by Rina Di Montella 1520
    Color: Champagne Multi
    $408
    3
    Luxurious Floral Lace Draped Evening Gown by Tadashi FY1125L
    Available in 2 colors
    $640
    2
    Floral Starburst Asymmetrical Dress by MNM Couture 8045
    Available in 3 colors
    $580
    1
    Textured Peplum Gown by ABS 8Y2114V
    Color: Cherry Pink
    $498
    133
    Contrast Floral Illusion Gown by Nika 8010
    Available in 4 colors
    $428
    3
    Asymmetrical Snowy Lace Peplum Gown by Tadashi 3K1170L
    Available in 3 colors
    $608
    1
    Stylish Lace Shawl Mermaid Evening Gown by Tadashi AEC1241L
    Available in 2 colors
    $902
    96
    Sleeveless V-Neck Applique Evening Gown by Rina Di Montella 1517
    Color: Champagne/Olive
    $500
    6
    Utterly chic gown with paillettes by Jovani 5759
    Available in 2 colors
    $388
    6
    Ethereal Wrapped Ruched Sparkle Gown by Tadashi FY1315L
    Color: Sand
    $370
    16
    Ruffle Embroidered Column Gown by ABS 811V813
    Color: Nude
    $698
    278
    Lace-patterned illusion dress by Mac Duggal 61041R
    Available in 4 colors
    $570
    17
    Enchanting illusion fit-and-flare gown by Jovani 72635
    Available in 3 colors
    $398
    11
    Gorgeous two-tone gown by Janique 1331
    Color: Black/Gold
    $570
    19
    Swirly patterned gown by Jovani 5913
    Available in 3 colors
    $389
    20
    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 2 colors
    $378
    55
    Breathtaking rosette column gown by Cameron Blake 112646
    Available in 4 colors
    $478
    67
    Exquisitely beaded A-line dress by Kathy Ireland 2BE263
    Available in 4 colors
    $798
    87
    Cap Sleeve Lace Detail Evening Gown by Ivone D for Mon Cheri 113D00
    Available in 2 colors
    $560
    2
    Cap Sleeve Column Gown with Ruffle Waist by ABS 833M28H
    Color: Vintage Vanilla
    $540
    79
    Simply breathtaking evening gown by Tarik Ediz 91942
    Available in 4 colors
    $730
    19
    Quarter Sleeve Ruched Evening Gown by Daymor 610
    Available in 7 colors
    $570
    Flowing Cap Sleeve Column Gown by ABS 8F7740H
    Color: Black
    $639
    24
    Richly textured floor-length gown by Blush 9579
    Color: Champagne/Nude
    $700
    30
    Shimmery chic evening gown by Jovani 6837
    Available in 5 colors
    $490
    72
    Jeweled Ruched Evening Gown by Janique K6037
    Available in 2 colors
    $408
    Timeless Draped Shimmer Evening Gown by Tadashi VG1194L
    Color: Champagne
    $580
    Lacey Illusion Mermaid Evening Dress by Love 16 P1362
    Available in 2 colors
    $878
    108
    Strapless Lace Overlay with Sheer Cape Evening Gown by Janique JQ3329
    Available in 4 colors
    $640
    12
    Long-Sleeved Textured Evening Gown by Janique 340
    Available in 2 colors
    $388
    6
    Decadent Peplum Embellished Lace Gown by Tadashi 3K1148LZ
    Available in 2 colors
    $418
    1
    Demure cap-sleeve gown by Tadashi 3T90602L
    Available in 4 colors
    $1,398
    5
    Lustrous plunging V-neck gown by Mac Duggal Couture 1135D
    Available in 2 colors
    $498
    19
    Long-Sleeved Lace Evening Gown by Janique K135
    Available in 2 colors
    $766
    25
    Dazzlingly accented dress by Tarik Ediz 91883
    Available in 2 colors
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