New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Formal Gowns

    Formal gowns and Dresses

    If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles. That is where you come in. Add your personal twist to our formal gowns.

    Choosing the Perfect Formal Gown

    Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

    Many options for dress length

    Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

    Not all formal gowns are conservative

    An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

    To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

    Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

    Choose a color and fabric to make yourself shine

    Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

    $998
    7
    Unforgettable Flourish Lace Evening Gown by Ivonne D 215D01
    Available in 2 colors
    $399
    19
    Divinely designed gown with sheer layering by Primavera Couture 9713
    Available in 7 colors
    (28)
    $998
    10
    Pretty paisley gown with ballet sleeves by Ivonne D 214D61
    Color: Gold
    (4)
    $498
    Fabulous sleeveless formal with filigree designs by Jasz Couture 5613
    Available in 2 colors
    $578
    1
    Textured Flowers Cape Evening Gown by Lara 32638
    Available in 2 colors
    (1)
    $590
    13
    Sublime Illusion Fishtail Evening Gown by Sherri Hill 1939
    Available in 9 colors
    (4)
    $549
    16
    Spectacular Glitter Adorned Evening Dress by Clarisse M6203
    Available in 5 colors
    $658
    19
    Sheer Flower Detail Evening Gown by Lara 32634
    Available in 4 colors
    $478
    31
    Fancy Lace Fishtail Evening Gown by Lara 32509
    Available in 2 colors
    (7)
    $548
    24
    Beautifully asymmetrical evening gown by Clarisse M6146
    Color: Black/Nude
    (10)
    $438
    6
    Fantasy Enchantress Embellished Evening Gown by Shail K 3987
    Available in 4 colors
    $356
    5
    Captivating cap-sleeved gown from Black Label by Alyce Paris 5736
    Available in 3 colors
    $490
    20
    Long-Sleeved Ornate Flower Detail Evening Gown by Clarisse 4701
    Available in 5 colors
    $539
    1
    Glimmering fit-and-flare with illusion bodice by Terani Evening 1613E0356
    Color: Taupe
    $649
    Lustrous off-the-shoulder gown with overskirt by Tony Bowls TB11608
    Available in 4 colors
    $598
    1
    Sheer Lace Cape Evening Gown by Lara 32633
    Available in 2 colors
    $478
    1
    Appliquéd Masterpiece Illusion Evening Dress by Shail K 3967
    Color: Antique Gold
    $548
    1
    Shimmery V-neck fit-and-flare gown by Tony Bowls TB11655
    Available in 3 colors
    $270
    21
    Multi-layered, floor-length dress with lace top and sleeves by Alyce Jean De Lys 29364
    Available in 4 colors
    (15)
    $658
    16
    Shimmer Illusion Sequined Cocktail Dress by Janique 1502
    Available in 2 colors
    (8)
    $478
    14
    Long-sleeve gown with scalloped neckline from Mon Cheri Montage 113925
    Available in 2 colors
    (4)
    $1,484
    Sheer and Glittering Evening Gown by Tarik Ediz 92753
    Available in 2 colors
    $505
    4
    Blushing Masterpiece Appliqued Evening Gown by Clarisse M6247
    Color: Latte
    (3)
    $649
    Glimmering off-the-shoulder dress by Terani Evening 1611M0620
    Available in 2 colors
    $358
    44
    Stellar short-sleeved evening gown with shimmer by LM Collection AL3086
    Available in 10 colors
    (7)
    $598
    19
    Starlit long-sleeved evening gown with gossamer gathers by Feriani 26145
    Available in 4 colors
    (4)
    $398
    1
    Gilded Woven Detail Evening Gown by Mori Lee Paparazzi 98035
    Available in 4 colors
    $449
    4
    Stunning two-tone gown with batwing sleeves by Primavera Couture 1424
    Available in 3 colors
    (1)
    $478
    9
    Twist-fitted gown with ballet-length sleeves by Mon Cheri Montage 215902
    Available in 4 colors
    $638
    5
    Beaded Applique Evening Gown by Lara 32627
    Color: Ivory/Black
    $570
    1
    Exquisite Shimmering Mermaid Evening Gown by Clarisse M6256
    Available in 2 colors
    $658
    6
    Sheer and Sequins Evening Gown by Janique 541
    Available in 2 colors
    (2)
    $338
    1
    Strapless Smooth Evening Gown by Madison James 16389
    Available in 3 colors
    $598
    Long-Sleeved Shimmering Evening Gown by Lara 32640
    Color: Mauve
    $935
    2
    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 2 colors
    $499
    3
    Glimmering floral full-length gown by Primavera Couture 1401
    Available in 3 colors
    (1)
    $438
    Long-Sleeved Twinkling Evening Gown by Lara 32642
    Available in 2 colors
    $740
    1
    Exotic long sleeve gown with scalloped accents from Saboroma 99824
    Available in 2 colors
    (1)
    $450
    1
    Sequined Draped Evening Gown by La Femme Evening 21670
    Color: Black
    $578
    5
    Sultry Shimmer Sleeved Evening Dress by Alyce Black Label 5630
    Available in 2 colors
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