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Formal Gowns

If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles.

That is where you come in. Add your personal twist to our formal gowns.

Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

  • Tarik Ediz 50042
    Tarik Ediz 50042
    (5)

    Jazzy off-the-shoulder gown with ruffles by Tarik Ediz 50042
    Available in 2 colors

    $438
  • Clarisse 4852
    Clarisse 4852
    (1)

    Delicate Lace Evening Gown by Clarisse 4852
    Color: Gold

    $490
  • Alyce 27170
    Alyce 27170
    (1)

    Breezy illusion beaded mermaid from JDL by Alyce Paris 27170
    Available in 4 colors

    $358
  • Terani 1712M3434
    Terani 1712M3434

    Sophisticated long-sleeve lacy mermaid gown from Terani 1712M3434
    Available in 2 colors

    $495
  • Milano Formals E2046
    Milano Formals E2046
    (2)

    Off-the-Shoulder Ruched Evening Gown by Milano Formals E2046
    Available in 3 colors

    $248
  • Lara 33212
    Lara 33212

    Strapless Gown with Wispy One Shoulder Overlay by Lara 33212
    Color: Silver

    $738
  • Alyce 27099
    Alyce 27099
    (1)

    Midnight extravaganza gown from JDL by Alyce Paris 27099
    Available in 4 colors

    $398
  • Alyce 27109
    Alyce 27109

    Empire stenciled fit-n-flare from JDL by Alyce Paris 27109
    Available in 2 colors

    $390
  • Clarisse 4862
    Clarisse 4862
    (1)

    Ruched Evening Gown by Clarisse 4862
    Available in 2 colors

    $450
  • Nina Canacci 7369
    Nina Canacci 7369
    (1)

    Halter Seduction Contrasting Evening Dress by Nina Canacci 7369
    Available in 3 colors

    $198
  • Alyce 27113
    Alyce 27113

    Exquisite lacy sleeved gown from JDL by Alyce Paris 27113
    Available in 3 colors

    $368
  • Lara 33228
    Lara 33228
    (1)

    Decorative Long Sleeve Pleated Gown by Lara 33228
    Color: Mauve

    $578
  • Feriani 18606
    Feriani 18606

    Waves of Wonder Full Length Mermaid Gown by Feriani 18606
    Available in 2 colors

    $558
  • Lara 32974
    Lara 32974

    Peplum Evening Gown by Lara 32974
    Color: Green

    $598
  • Mac Duggal 4316D
    Mac Duggal 4316D
    (1)

    Gleaming Lace Dream Evening Gown by Mac Duggal 4316D
    Color: Platinum/Gold

    $598
  • Clarisse 3075
    Clarisse 3075

    Glittering Stones Evening Gown by Clarisse 3075
    Available in 5 colors

    $370
  • Terani 1713M3461
    Terani 1713M3461

    Textured embroidery long-sleeve fluted gown from Terani 1713M3461
    Available in 2 colors

    $660
  • Sherri Hill 50919
    Sherri Hill 50919

    Sizzling Sheath Gown by Sherri Hill 50919
    Available in 10 colors

    $450
  • Lara 32946
    Lara 32946
    (1)

    Tonal Sparkling Evening Gown by Lara 32946
    Available in 2 colors

    $658
  • Clarisse 6312
    Clarisse 6312

    Gilded and Sheer Evening Gown by Clarisse 6312
    Color: Ruby

    $365
  • Clarisse 3011
    Clarisse 3011
    (1)

    Bellissima ball gown with strapless, sweetheart styling by Clarisse 3011
    Available in 2 colors

    $338
  • Terani 1712E3652
    Terani 1712E3652

    Ornamental long-sleeve embroidered belted ballgown from Terani 1712E3652
    Available in 3 colors

    $968
  • Tarik Ediz 93110
    Tarik Ediz 93110
    (2)

    Exquisite Asymmetrical Ruffle Evening Gown by Tarik Ediz Prom 93110
    Available in 2 colors

    $588
  • Terani 1712M3429
    Terani 1712M3429

    Glistening beaded short-sleeve A-line gown from Terani 1712M3429
    Available in 4 colors

    $506
  • Lara 32634
    Lara 32634
    (7)

    Sheer Flower Detail Evening Gown by Lara 32634
    Available in 2 colors

    $658
  • Cameron Blake 117614
    Cameron Blake 117614

    Blissful embellished illusion A-line gown from Cameron Blake 117614
    Available in 2 colors

    $398
  • Terani 1713E3338
    Terani 1713E3338

    Girly off-shoulder mermaid gown with train from Terani 1713E3338
    Available in 4 colors

    $396
  • Janique C1681
    Janique C1681

    Divine sweetheart mermaid with ruffled skirt from Janique C1681
    Available in 2 colors

    $768
  • Faviana 8000
    Faviana 8000
    (1)

    Perfectly Charming Pleated Evening Gown by Faviana 8000
    Available in 3 colors

    $298
  • Mac Duggal 80675
    Mac Duggal 80675

    Off-the-Shoulder Brocade Evening Gown by Mac Duggal Couture 80675
    Color: Midnight Blue

    $798
  • Terani 1711M3364
    Terani 1711M3364

    Blissful beaded caped mermaid gown from Terani 1711M3364
    Available in 2 colors

    $528
  • Clarisse 4820
    Clarisse 4820
    (1)

    Off-the-Shoulder Sleek Evening Gown by Clarisse 4820
    Available in 3 colors

    $330
  • Azzure FM283
    Azzure FM283
    (1)

    Lustrous, prettily patterned gown with cap sleeves by Azzure FM283
    Color: Gold

    $570
  • Terani 1623M1860
    Terani 1623M1860
    (1)

    Fine Shimmering Evening Gown by Terani 1623M1860
    Available in 4 colors

    $385
  • Terani 1611M0635
    Terani 1611M0635
    (5)

    Floor-length gown with wraparound illusion bodice by Terani Evening 1611M0635
    Available in 3 colors

    $715
  • Blush 5602
    Blush 5602
    (1)

    Tonal Applique Evening Gown by Blush 5602
    Available in 2 colors

    $500
  • Blush 5622
    Blush 5622

    Striped Detail Evening Gown by Blush 5622
    Color: Hot Pink/Valentine

    $278
  • Alyce 27104
    Alyce 27104

    Crystallized belted evening gown from JDL by Alyce Paris 27104
    Available in 3 colors

    $378
  • Terani 1712E3254
    Terani 1712E3254

    Prom queen long-sleeved contrasting ballgown from Terani 1712E3254
    Color: Light Blush

    $594
  • Alyce 27106
    Alyce 27106

    Flourishing accented ballgown from JDL by Alyce Paris 27106
    Available in 3 colors

    $298

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