New York Dress - Designer Prom, Evening, and Cocktail Dresses
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    Formal Gowns

    Formal gowns and Dresses

    If you have a style icon you have in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic styles. That is where you come in. Add your personal twist to our formal gowns.

    Choosing the Perfect Formal Gown

    Know what kind of event you’re attending and if there is a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s content. Formal events often have a specific dress expectation for their guests, and you want to be the belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make rounds at the event. Let your beautiful evening gown carry you through the night.

    Many options for dress length

    Formal gowns are generally full length. If you would like a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair. When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses or club dresses.

    Not all formal gowns are conservative

    An invitation to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always have to stick to black, darling.

    To spice up your formal look, consider a dress with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame for your radiant face and would be perfect if you’re attending a more conservative event. The neckline of your dress is perhaps the first thing people see, so choose something that reflects the image you want to portray.

    Now to color! Choose colors that bring out the glow in your skin and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty. Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

    Choose a color and fabric to make yourself shine

    Likewise, carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.

    $350
    2
    Full-length wrapped gown from Alyce Jean De Lys 29621
    Color: Deep Water/Nude
    $516
    57
    Sparkling Gown with Faux Swoop Neck by Mon Cheri Montage 112909
    Available in 3 colors
    $658
    12
    Floral Shimmer Lace Sleeved Gown by Janique W328
    Color: Mauve
    $398
    17
    Shimmering Seduction Scalloped Evening Dress by Lara 32225
    Color: Gold
    $478
    5
    Long-Sleeved Bronze Detail Evening Gown by Nika 9075
    Available in 5 colors
    $468
    Burnout Lace Beauty Striped Gown by Tadashi 6L1522L
    Available in 2 colors
    $350
    15
    Exquisite wraparound evening gown by Alyce Paris 29681
    Available in 4 colors
    $378
    123
    Breathtaking rosette column gown by Cameron Blake 112646
    Available in 4 colors
    $498
    9
    Exceptional Beauty Lace Gown by Mon Cheri Montage 213980
    Available in 3 colors
    $407
    2
    Splendidly chic long-sleeve gown by Terani Evening M2249
    Color: Navy
    $478
    Strapless evening gown with sashing by Mon Cheri Montage 214944
    Available in 3 colors
    $750
    2
    Absolutely exquisite evening gown by Feriani 26117
    Color: Teal
    $858
    2
    Prettily embellished floor-length dress by Feriani 18401
    Available in 2 colors
    $560
    2
    Designer, cap-sleeved dual-tone evening gown from Johnathan Kayne by Joshua McKinley 484
    Color: Gold/Black
    $478
    Fluttery, short-sleeved formal with sparkle by Mon Cheri Montage 214951
    Available in 3 colors
    $750
    Shimmering Lace Mermaid Evening Gown by Daymor 813
    Available in 5 colors
    $650
    One-of-a-kind gown by Feriani 18382
    Color: Champagne
    $395
    Sequined Radiance Bodice Evening Dress by Aidan Mattox 458070
    Available in 2 colors
    $500
    18
    Essentially glamorous, long-sleeved shimmering evening gown by Shail K 3338
    Color: Shimmering Blush
    $878
    11
    Intricate Lace Wrapped Illusion Gown by Janique K6431
    Color: Ivory/Nude
    $758
    1
    Beautiful dress with richly accented top by Feriani 18404
    Available in 2 colors
    $428
    Luxurious Lace Panel Evening Dress by Tadashi 6L1179L
    Available in 3 colors
    $498
    1
    Simmering formal with short, bead-embellished sleeves by La Femme 20390
    Available in 2 colors
    $590
    Dazzling Dreams Peplum Gown by Tony Bowls Evening TBE21433
    Available in 2 colors
    $458
    Shimmer-wrapped strapless gown with tucks by Mon Cheri Montage 214947
    Available in 3 colors
    $448
    1
    Full-length printed gown with relaxed fit from Tadashi 3T90602LZ
    Color: Navy/Black
    $450
    4
    Superb Hollywood Glamour Gown by Sherri Hill 21221
    Available in 4 colors
    $298
    83
    Romantic gown with sweep train by Alyce Jean de Lys 29546
    Available in 3 colors
    $1,040
    291
    Tony sleeveless full-length gown with glimmer by Tarik Ediz 92057
    Available in 5 colors
    $420
    2
    Fetching floor-length dress with front drape by Alyce Paris 29687
    Available in 4 colors
    $518
    1
    Idyllic ballet-sleeved gown with flutters by Mon Cheri Montage 214952
    Available in 3 colors
    $698
    59
    Portrait Cascade Gown by Mac Duggal Black White Red 48134R
    Color: Black
    $495
    Gilded Lace Dream Ball Gown by Aidan Mattox 457850
    Color: Gold
    $498
    Sleeveless gown with opulent overlay by Mon Cheri Montage 214945
    Available in 3 colors
    $518
    Sheer-shrouded strapless gown with beading by Mon Cheri Montage 214940
    Available in 3 colors
    $288
    15
    One-of-a-kind empire-waist gown by Dave and Johnny 8671
    Available in 7 colors
    $439
    4
    Stunning gown with sheer, beaded top by Morrell Maxie 14536
    Available in 2 colors
    $790
    3
    Enticing Lace Peplum Illusion Gown by Tony Bowls Evening TBE21408
    Color: Champagne
    $378
    107
    Long-sleeve mermaid gown from Alyce Jean De Lys 29645
    Available in 2 colors
    $698
    23
    Lace-patterned illusion dress by Mac Duggal 61041R
    Available in 6 colors
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