Amarra 88362 Bright MagentaAmarra 88362 Lilac/Light Blue

Amarra 88362 Dress

Sale Price$550.00
Amarra 88354 FuchsiaAmarra 88354 Black Multi

Amarra 88354 Dress

Sale Price$578.00
Amarra 88345 IvoryAmarra 88345 Hot Pink

Amarra 88345 Dress

Sale Price$550.00
Amarra 88341 FuchsiaAmarra 88341 Emerald

Amarra 88341 Dress

Sale Price$558.00
Amarra 88331 Nude/SilverAmarra 88331 Black/Gold

Amarra 88331 Dress

Sale Price$478.00
Amarra 88323 Royal BlueAmarra 88323 Black

Amarra 88323 Dress

Sale Price$450.00
Amarra 88321 FuchsiaAmarra 88321 Emerald

Amarra 88321 Dress

Sale Price$550.00
Amarra 88315 FuchsiaAmarra 88315 Black

Amarra 88315 Dress

Sale Price$578.00
Amarra 88310 Slate BlueAmarra 88310 Neon Orange

Amarra 88310 Dress

Sale Price$518.00
Amarra 88303 Candy PinkAmarra 88303 Bright Fuchsia

Amarra 88303 Dress

Sale Price$578.00
Amarra 88296 Light BlueAmarra 88296 Hot Pink/Electric Pink

Amarra 88296 Dress

Sale Price$550.00
Amarra 88287 WineAmarra 88287 Emerald

Amarra 88287 Dress

Sale Price$498.00
Amarra 88277 Light BlueAmarra 88277 Hot Pink

Amarra 88277 Dress

Sale Price$498.00
Amarra 88274 Royal BlueAmarra 88274 Red

Amarra 88274 Dress

Sale Price$530.00
Amarra 88267 FuchsiaAmarra 88267 Bright Emerald

Amarra 88267 Dress

Sale Price$550.00
Amarra 88265 LilacAmarra 88265 Barbie-Pink

Amarra 88265 Dress

Sale Price$778.00
Amarra 88258 Slate BlueAmarra 88258 Royal Blue

Amarra 88258 Dress

Sale Price$550.00
Amarra 88253 SageAmarra 88253 Periwinkle

Amarra 88253 Dress

Sale Price$550.00
Amarra 88247 PurpleAmarra 88247 Fuchsia

Amarra 88247 Dress

Sale Price$558.00
Amarra 88240 PeriwinkleAmarra 88240 Black

Amarra 88240 Dress

Sale Price$578.00
Amarra 88226 Candy PinkAmarra 88226 Lilac/Electric Orchid

Amarra 88226 Dress

Sale Price$638.00
Amarra 88219 LilacAmarra 88219 Light Blue

Amarra 88219 Dress

Sale Price$658.00
Amarra 88214 FuchsiaAmarra 88214 Black

Amarra 88214 Dress

Sale Price$498.00
Amarra 88213 FuchsiaAmarra 88213 Emerald

Amarra 88213 Dress

Sale Price$550.00
Amarra 88201 OrangeAmarra 88201 Emerald

Amarra 88201 Dress

Sale Price$518.00
Amarra 88147 Candy PinkAmarra 88147 Candy Pink

Amarra 88147 Dress

Sale Price$4,000.00
Amarra 88131 Bright FuchsiaAmarra 88131 Black

Amarra 88131 Dress

Sale Price$998.00
Amarra 88128 Royal BlueAmarra 88128 Black

Amarra 88128 Dress

Sale Price$498.00
Amarra 88126 Light BlueAmarra 88126 Light-Blue,Avocado

Amarra 88126 Dress

Sale Price$530.00
Amarra 88117 TurquoiseAmarra 88117 Lilac

Amarra 88117 Dress

Sale Price$578.00
Amarra 88115 Light-Blue-LilacAmarra 88115 Light-Blue-Lilac

Amarra 88115 Dress

Sale Price$578.00
Amarra 88113 BlackAmarra 88113 Black

Amarra 88113 Dress

Sale Price$498.00

Ball Gown Dresses

A formal ball gown is a big investment for women who want to make an impression at a special occasion. Ball gowns come in a few different styles, and this season is all about classic beauty that calls to mind the gorgeous delicacy of the nineteen-thirties and forties.

Bias Cuts & Sleek Silhouettes

Bias cuts and sleek silhouettes give this season's trendiest ball gowns distinction. Evoking fluidity, movement, change, and hope, the cuts can be flirty or serious, but on the whole trend toward a classic appearance. Think of the great film icons and the current runway trends when selecting your ball gown, and remember that accessorizing is one of the most important ways in which you can show the world that this isn't just about the dress - it's about the occasion as well. Pick tasteful jewelry which compliments your attire and you're sure to make a lasting impression on everyone else in the room.

Signature Shoes for a Gorgeous Gown

Couple your perfect dress with a signature shoe - this is where you can go a little wild, and if you happen to see the perfect heel on display before you find the dress don't be afraid of buying it - then finding a dress with the soul to match. Of course, you need to make sure you can dance in those shoes - what's the use of going to a ball in the perfect stilettos if all you do is stab your Prince Charming in the foot five minutes out?  

It’s All in the Details

There's nothing like good detail work to show the world the investment you've made in your ball gown, and while shimmery fabrics and well-designed tailoring can do the trick on a regular piece of clothing, when it comes to ball gowns every girl should be eager to pull out all the stops. This is the time to indulge in heavy beading, feathers, patterned lace, and formal elegance. These indulgent details will make you feel all the more elegant for having them, and you'll soon find that this elegance reflects itself in your bearing and manner while enjoying your ball.

Choosing the Right Shaped Gown

A column-shaped gown will emphasize the beauty in those with fewer curves, while one of the new favorite shapes for the more flirtatious crowd is the cupcake dress. These playful ensembles let you show off how fun and playful you can be while still retaining the dignity of a formal occasion. Full skirts create a wide, sweeping path, perfect for the diva strutting her stuff in front of her friends (and frenemies - not that you have any!). If you have any doubt about whether a dress flatters your body or not, take a friend along to check them out and be sure to ask an impartial judge (like the tall, well-muscled cutie you passed at the record store and who just happened to turn up in the dress shop as well?) what he thinks of your latest find. You might be surprised at his opinion!

Be the Princess of the Night 

When trying out ball gowns, think of the music, the company, and the impression you want to create. Be the princess at the top of the staircase, flash your best paparazzi smile, hear the clicks and shutters of the page-six photographers as you walk down the red carpet to the front of the ballroom. Your ball gown should bring out the best in your personality and your sense of style while showing you off to your best potential - after all, a ball doesn't come along every weekend!

Add Some Drama with Sparkles & Bold Colors

For drama, bring out sparkles and blunt reds, blues, and blacks, while lighter colors such as pink can create a softer look that will have everyone staring, no matter what part of the ball you grace with your presence. A ball gown is the ultimate definition of romance and possibility, and by considering the options open to you with plenty of time to weigh the benefits of each, you'll soon find that you've narrowed your choices to that perfect ball gown - the one that makes you feel as light as a feather and as delicate as any heroine of a bodice-ripping romance novel. Throw in a little modern sass and you've got a winning combination of personality, style, drama and star quality.

While most ball gowns are solid colors, texture comes into play here more than in any other category of styles. The feathers, sequins, and punky details are key in this year's most fashionable dresses, and while pinks and yellows are unusual, they can make for an eye-catching (and heart-stopping) introduction to the ballroom floor.

No matter what the specifics, the perfect ball gowns will always make the wearer feel comfortable, sexy, classy, and gorgeous, and in general it's important that these qualities are what draw you to the garment you decide on. Some say fashion requires sacrificing comfort, but if a ball gown is a good fit for your form, taste, and personality it will also make something in your heart flutter with anticipation, and once that happens, you'll know you've been hooked by the perfect gown.

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