Notice at Collection of Personal Information
| Category of Personal Information | Examples | Purpose(s) of Collection | Is It Sold or Shared for Cross-Context Behavioral Advertising? | Retention Period |
|---|---|---|---|---|
| Identifiers | Name, email, phone number, address, IP address, device ID | To fulfill orders, manage accounts, provide customer service, detect fraud, send communications | Shared (for marketing/ads via Shopify and partners) | As long as needed to provide services and comply with legal obligations |
| Customer Records | Name, billing/shipping address, credit card number | To process transactions, fulfill orders, and support returns/exchanges | Not Sold or Shared | Up to 7 years (for tax and legal purposes) |
| Commercial Information | Products viewed, purchased, returned, or added to cart | To personalize recommendations, understand shopping preferences | Shared (for marketing/ads) | Duration of account activity or as required by law |
| Internet or Other Network Activity | Browsing behavior, clicks, time on page, device/browser type | To analyze site performance, improve UX, target advertising | Shared | 2 years or until cookie expiration |
| Geolocation Data | Approximate location via IP address | To localize content or improve site security | Not Sold or Shared | Up to 1 year |
| Inferences | Preferences, interests (derived from shopping behavior) | To personalize marketing and product recommendations | Shared | Varies (typically 1–2 years) |
| Account Credentials | Username, password, account settings | To manage access to your account and preferences | Not Sold or Shared | Until account is deleted or inactive for 2 years |
Your Rights
You have the right to:
- Know what personal information we collect and how we use it
- Delete your information
- Correct inaccuracies
- Opt out of sale/sharing for cross-context behavioral advertising
You can exercise these rights via our Data Sharing Opt-Out or by emailing us at info@newyorkdress.com.